Gome integrates its e-commerce platform

On December 3, Gome Group officially announced that it will integrate its two major e-commerce platforms, Gome Online Mall and Kuba, to achieve unified management and resource sharing in the background.

Integrate five major sharing to usher in a new shopping experience “We integrated the two e-commerce platforms of Gome, the main purpose is to expand the business category, to meet the different needs of consumers in life services.” said Wang Junzhou, president of Gome.

It is understood that the integrated Gome Online Mall will be officially renamed Gome Online, fully integrate the advantages of online and offline resources, expand online brand influence, maximize customer satisfaction, and fully promote the realization of Gome's e-commerce strategy. . Under the guidance of customer demand-oriented ideas, Gome Online Mall and Kuba Network will implement the integration of the five major functions in the back office, achieving the sharing of information systems, interaction and sharing of members, the scale and benefit sharing of some commodities, and logistics systems. Sharing, and sharing of information services and other five major sharing. As soon as January next year, it will be possible to use two websites to log in using a single member account.

Adhering to the Six Major Advantages to Build an Operational Model for E-commerce Innovation Since the beginning of this year, Wang Junzhou, the president of Gome, once mentioned on several public occasions that “e-commerce will be the core channel for future Gome”.

“We are committed to building an e-commerce model that is different from the current unprofitable ones, reducing duplication of investment, establishing a sustainable and healthy GOME e-commerce business, and building a strong retail industry both online and offline. This adjustment is in line with the future multi-channel of the entire group. Development strategy.” Wang Junzhou said that after the integrated Gome Online business model, there are at least six major advantages: more abundant categories, lower prices based on strong supply chains, better services, more convenient shopping, safer security, and shopping experience. overall enhancement.

To enlarge and strengthen two platforms to promote the scale of growth Currently, Gome's GOME Online Online Mall and Kuba network two online platforms to expand the strategy of multi-channel operations to catalyze the scale of growth, has been among the frontline e-commerce camp. After several years of operation and development, GOME E-Commerce has now been involved in home textiles, home furnishing, sporting goods, outdoor supplies, books, drinks, etc. In addition, in order to meet the needs of consumers' various life products, it will continue to expand other categories in the future. .

Taking the supply chain as an example, GOME's annual purchase volume of over 100 billion yuan is enough to ensure that most commodities maintain an absolute price advantage. Even under normal sales conditions, most home appliance products can be guaranteed to be lower than the market price, and supply sources are adequate and stable. This is enough to show that Gome has enough strong offline resources to support e-commerce business.

Industry sources said that in the crucial period of the transformation of the retail industry, Guomei’s intensive efforts will see results in the near future.