Creating its own differentiated competitive advantage is crucial for color TV companies. As an Internet brand newly entering the color TV industry for only three years, Xiaomi TV continues to innovate in terms of hardware, software, and content, and has become one of the mainstream color TV brands in China.
On September 27, 2016, Xiaomi TV, which adhered to the boutique strategy, made three major breakthroughs in its new product launches: the release of the world’s first artificial-smart TV system; the first deployment of HDR (High Dynamic Range) technology; Tencent video content, to achieve the color TV industry's first deep alliance BAT Big Three.
Through these three major breakthroughs, Xiaomi TV successfully upgraded the flagship models of the color TV industry and comprehensively rolled over the Internet brand TV counterparts.
Released the world's first artificial intelligence TV system to achieve personalized content recommendation
In a living room entertainment experience centered on smart TVs, personalization from content to service is very important. Based on the deep learning technology of artificial intelligence, the TV can achieve a better content recommendation ability, achieve accurate recommendations based on user preferences, achieve thousands of people, continue to learn the user's habits, understand more and more users, more and more intimate artificial intelligence TV , Undoubtedly more welcomed by users.
In the new product launch conference on September 27th, Xiaomi TV released the world's first artificial intelligence TV in two sizes: the innovative split-design millet TV 3s65 inches and the one-piece millet TV 3s55 inches. Millet TV released the world's first artificial intelligence TV system - "PatchWall puzzle wall", Xiaomi's second-generation smart TV system. The new system adopts the latest artificial intelligence deep learning technology, and the bright "PatchWall puzzle wall" realizes magazine typesetting and unlimited. Tumble waterfall flow, edit personalized topics, vary from person to person, and seamlessly match the Douban score. Millet TV re-invented the TV system, allowing users to experience truly thousands of people.
In 2013, Xiaomi TV launched research and development in the field of artificial intelligence and began to build a recommendation system for books and movies. The "PatchWall Puzzle Wall" of the 2nd generation smart TV system released this time is to perceive the preferences of the users of the family through powerful back-office computing capabilities and push their favorite contents to the front page. The road to exploration is full of challenges. The content of Xiaomi TV's eyes is deep, and it has taken a big step forward in deep learning and in-depth content.
Based on the understanding of depth content, Xiaomi TV will generate different reasons for recommendation from different perspectives of content. For example, "The movie that the protagonist died at the very beginning", "The actor has a super-powered movie", "A movie with a doomsday complex", "The Cinderella captures a tall, handsome Korean drama", and so on. The reason for recommendation is to expose deep content in a richer form, to extend the recommended life cycle of deep content, and to expand the recommended video library by combining different recommendation reasons. Accurate recommendations vary from person to person, allowing users to turn on the TV is their favorite content.
First-time HDR technology, greatly improving picture quality
The color TV industry's profits have been thin, and the price war is the norm for China's color TV market this year. According to Zhong Yikang's data, the retail volume of China's color TV market in the first half of 2016 increased by 5.9% year-on-year, and retail sales fell by 10.9% year-on-year, creating a huge contrast. This is also a huge cold current in the color TV market.
In the second half of 2016, the supply and demand of some LCD panels faced a tense situation. Product prices began to rise. The pressure of panel price increases was transmitted to the entire color TV business. At the same time, the Internet brands that pursued the most cost-effective products would be the most cost-effective products. At this time, it is imperative for Internet brands to use the new display technology to intensively cultivate the high-end color TV market and compete with the traditional color TV market for high-end market share. This year's popular display technology, HDR, has contributed to a significant increase in the quality of television. Internet brands can use this to drive the transition from high-end products to high-end products.