In 2010, the lighting market has been opened. As the global economy continues to warm up and China's investment in low-carbon industries continues to increase, after the stagnation of 2009, China's lighting industry, especially the green lighting industry, will usher in 2010. A new era of rapid development.
In 2010, LED lighting will be the battle of efficiency and cost. Under the idea of ​​creating a low-carbon economy that is energy-saving and environmentally friendly, China is making a big semiconductor lighting industry cake. According to the analysis of relevant institutions, in 2010, the output value of China's led industry will exceed 150 billion yuan; double the total output value in 2008, the total output value in 2008 is about 70 billion yuan.
China is the world's largest producer of lighting sources and lamps, but mainly produces low-end products, accounting for about 18% of the global market share. In the industrial chain, led epitaxial wafers and led wafers account for about 70% of the industry's profits, led applications account for about 10% -20%; led packaging is less than 10%.
In the lighting market, the penetration rate of led lighting has expanded rapidly, and the market price war is brewing in 2010. However, it is worth noting that because LED lighting subverts the traditional sales mode of lamps and light sources, and the degree of customization is high, under the pressure of LED lighting manufacturers, if the pockets are not deep enough, they will not be able to balance product quality and price competitiveness. And fear of falling into the fate of being merged or eliminated by the market.
Zheng Jianwen, general manager of Zhenmingli Group, believes that the LED lighting market will evolve into a cost war in 2010, especially in the main lighting field. Among them, product efficiency and price will be the key to the market's success, not just plagiarism.
Due to the mature development of the LED industry, the threshold for entry is not high, so many manufacturers are attracted to form a small factory. However, different from the traditional lamp specifications have been standardized, can reduce manufacturing costs, LED lighting customization is high, resulting in low capacity utilization; In addition, led point light source characteristics, led lighting fixtures must be integrated with the bulb for sale, heightening led lamps The cost risk of the business. On the other hand, traditional lighting brands such as Philips, Osram and GE are also catering to the market situation, and have already been racing to actively occupy the LED main lighting market through vertical integration or strategic alliance layout. Whether the gross profit rate is exploited by layers or by strong enemies, small factories can't escape the fate of the living space.
Zheng Jianwen pointed out that the LED lighting industry supply chain manufacturers are more complicated than traditional lamps and have a large number of homes. The cost of the most downstream lighting suppliers will be increased, and the lighting design and price are similar, so the product differences can be grasped. Led and costed led manufacturers have a chance to win. He also emphasized that the advantages of the traditional brand lighting manufacturers and the diversified product lines are difficult for new or smaller LED lighting manufacturers to surpass, once the large-scale and strong style of lighting manufacturers hit the price. In the war, small factories will be difficult to survive.
The home lighting market will be stable in 2010
What kind of situation will happen in the home lighting market in 2010? This is the subject that many home lighting companies are researching and forecasting. In order to get a more accurate answer, we must analyze the demand trend of the real estate market in 2010, because the prosperity of the real estate market is directly related to the warmth of the home building materials market.
Based on the survey and comprehensive analysis of more than 20 large real estate companies and the country's real estate market policies, we can basically conclude that in 2010, the demand for home lighting products in China's real estate market will remain stable compared to 2009. situation. In the first and second quarters, the demand for renovated building materials in the first-hand housing market will remain relatively stable on the basis of 2009. However, it should be noted that in the third and fourth quarters, the concentration of demand for decorative building materials in the real estate market is expected to shift to the potential market of the third and fourth grades.
Therefore, it can be expected that at least in the next one or two years, China's real estate market will not have a large downward trend. Therefore, it will still maintain a certain level of effect on the decoration building materials market. Home lighting companies will also enjoy domestic demand orders along with this situation.
After making a preliminary judgment on the development trend of the real estate market, we will further analyze the demand categories of home lighting products. Which home lighting products will become a hot spot in the market? In the primary and secondary markets, the demand for decorative lighting (such as crystal lamps, lanterns, etc.) in individual housing will continue. The large-scale decoration houses will have greater demand for stereotyped home lighting products (such as ceiling lamps, glass lamps, etc.). In the third- and fourth-tier markets, conventional, home-based lighting products that are generous, simple, and cost-effective are expected to be significantly higher than decorative lighting products, because the consumption concepts and habits of ordinary consumers in this region determine their decoration. Invest or choose.
Commercial lighting will enter the LED era in 2010
In 2009, led commercial lighting was fired hotly. Many foreign traditional commercial brands rushed into the LED field. Langshi, Leike and other traditional Chinese business companies also actively followed up. The media and academic circles are even more willing to take the led business. There is a pen and ink. Why led commercial lighting that has been in a state of silence will suddenly be so courteous, which makes people unfamiliar with led business photos can not help but fall into puzzles and confusion.
In fact, as early as 2004, led commercial private enterprises have emerged, but at that time mainly produced small power light sources; 2006-2007, led business photos are in the exploration period, due to the immature market and technology, the pace of development is quite slow During the global financial crisis in 2008, when most of China's lighting lighting was chilling in the cold, the national macro-policy changed in a timely manner, fully advocated energy-saving emission reduction, and vigorously supported high-tech industries, led business as an emerging child Has developed rapidly. In 2009, led business photos finally ushered in the market promotion period, the savvy and daring new companies have launched, boldly launched their own led business products. Entering 2010, commercial lighting is bound to enter the LED era.
Led commercial lighting has more advantages than traditional commercial lighting. Traditional commercial lighting includes incandescent lamps, tungsten halogen lamps, fluorescent lamps, energy-saving lamps, metal halide lamps, etc. Compared with these traditional lamps, white LED has five advantages: Energy-saving, led commercial lighting is generally only 1 to 10W, in the case of brightness and traditional business photography, the power consumption is less; 2, environmental protection, led is a recoverable light source, and energy-saving lamps, tungsten halogen lamps, etc. contain environmentally polluting metals Element (such as mercury), recycling becomes a big problem; 3, safety, led light source is not high; 4, long life, theoretically, led light decay can be reduced to 70% of the nominal life of 100,000 hours, reducing the frequency of replacement and Other maintenance work; 5, good light effect, color change, 1W led lamps can generally reach 90-100 lumens, equivalent to 5-6 times the general light source.
Led commercial lighting market has broad prospects
Led's core technology is led chip technology, with the LED chip technology patent gradually "thawed" after 2010, the price of led chip will be greatly reduced, the cost of led commercial products will be greatly reduced, this is the production of led As far as manufacturers are concerned, it is a happy event and its production enthusiasm will be improved. At that time, the LED market can further reduce the production cost through the large-scale production of products, which makes the LED products popularized and popularized, and is also beneficial to the wide application of LED products.
The traditional professional brand has been famous for many years, but the companies involved in the led business still stay in the research and development of products, development channels, brand building still takes time. However, this is only a matter of time. With the market recognition of led business photos, the rise of some companies' brands is also expected.
In fact, the concept of led business has become blurred, and some products are no longer limited to high-end commercial places, even some homes are slowly applied, such as downlights, spotlights and so on.
The current promotion of LED commercial lighting mainly relies on the traditional commercial lighting channel mode of the enterprise. Of course, in view of the LED lighting business, it will pay more attention to the in-depth cooperation with designers and home improvement design companies.
Through the above analysis, we can see that LED commercial lighting will become more and more mature in the future, and the stability of LED products will be further improved. For the LED industry, the LED lamps with high quality and low price will be promoted by enterprises in the future. The key to the development of LED commercial photos. In short, an LED commercial lighting war is inevitable, and emerging brands and export brands will become the dominant force in instigating the traditional traditional business landscape in this war.
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