Toyota launches charging-based sports iPhone & Android app

21ic News TOYOTA MOTOR SALES & MARKETING CORPORATION launched a sports iPhone & Android app called "PLUG-IN Championship" (plug-in tournament), which will "charge the smartphone" as the main game controller, perfect Interpretation of the "Happy Charge" concept of the new hybrid car with rechargeable battery - Prius PHV.

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When a smartphone user connects their device to the charger, the “PLUG-IN Championship” starts plugging in and turns it into a sport. "Player" will compete on the accuracy of the "plug-in" action time selection and win points. Whenever a smartphone successfully "plugs in", the app plays a pleasing video to increase the fun of the game. “PLUG-IN Championship” turns charging into something more positive and interesting!

Features of "PLUG-IN Championship"

· The world's first iPhone & Android app to play games by plugging in.

· When the smartphone is connected to the charger, the app is activated and the user can enjoy a refreshing movie clip as a reward to enhance the user experience.

· Movie clips vary depending on the score, time, and location of the plug-in.

· The accuracy of the plug-in time selection will be converted into a score and the player will compete in the tournament.

Vision of TOYOTA MOTOR SALES & MARKETING CORPORATION

“PLUG-IN Championship” will change the charging behavior from “requires charging” to “happy charging”. In other words, the app promises to turn charging into something more positive and interesting. This is the same as when you are charging the Prius PHV. Because charging the Prius PHV helps to extend the driving range of the pure electric driving mode (EV mode). Extending the EV mode's driving range can reduce CO2 emissions and fuel consumption and help prevent air pollution. In addition, the total fuel cost, such as gasoline and electricity, can be reduced, resulting in additional economic benefits. Toyota hopes that you can experience all aspects of "happy charging" through this app.

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Package size:

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