Technology promotion expansion accelerates 70% of small household appliances made in China

The Diaoyu Island incident triggered a surge of patriotic sentiment among the Chinese people. Some e-commerce companies announced that they had temporarily taken off Japanese goods. The concept of "national goods first" gradually took root in the consciousness of the new generation of major consumer groups.

First, the rise of localization of small household appliances in China In the context of the global financial crisis and economic growth slowdown, small household appliances are unique in the domestic appliance industry, where the overall growth rate has declined. Chinese small appliances have grown from scratch, from small to large, and from weak to strong. Today, they have entered a period of strong growth. At present, China’s small household appliances have taken the lead in other industries and have taken over Japan and South Korea. China has quickly entered the ranks of global home appliance powerhouses. In addition, sales of 45 types of home appliances manufactured in China rank first in the world, and small household appliances account for more than 70% of global production. Small household electrical appliance companies in China have experienced ups and downs and have achieved a localized rise.

Second, cheaper and more U.S. goods have tricks Chinese small home appliances is how to achieve local rise, and in some areas beyond the Japanese brand? Reporter visited the market found that in addition to lower prices of domestic products, the technology is not outdone, some technology even Beyond Japanese products. "Affordable" has become the biggest characteristic of small household appliances in China.

In the former rice cooker market, high-quality rice cookers have been monopolized by Japanese brands such as Tiger, Sanyo, and Zojitsu. However, in recent years, this phenomenon has greatly improved. The rice cookers of the United States and other brands have gradually increased their prices on the basis of keeping their relatively low prices. The scientific and technological content and ease of use of the products have led to a continuous increase in their share of the high-end market, which has greatly surpassed the trend of Japanese brands.

In the microwave oven market, Galanz introduced the world's first round microwave oven uovo. Its unique style design greatly meets people's desire for the same pursuit of fashion and taste for kitchen products. At the same time, Galanz Cloud Smart Microwave Oven also achieved a series of highly intelligent and user-friendly features.

On the other hand, Japanese microwave ovens have shown little success in recent years. Both technological advancement and appearance innovation, while maintaining the price advantage, it is also reasonable to gradually expand the market share of domestic microwave ovens.

In the Japanese water heater market, the main brands include Linnee, Panasonic, and Sakura, etc. In addition to the expensive price, they have only reached the “constant temperature” level in the technical level, and many domestic water heater brands have already entered the smart era.

The Wanhe S-class smart water heater, released recently, takes into consideration smart, constant temperature, and energy saving, and has a variety of functions that enable intelligent communication between users and products. Wan Peiqian, vice president of Wanhe Electric, told reporters that on the current market, Wanji has been the first in sales for two consecutive years. Compared with Japanese goods, it has a very high price/performance ratio. It is understood that the current average price of domestic water heaters in the 800 to 1200 yuan, after-sales service has a longer warranty period, such as the United States and the water heater can be guaranteed for six years, million and a water heater can be eight-year warranty, which is in the Japanese market It is impossible to achieve.

Third, the image is changing the "going out" of domestic products.

China's home appliance industry has experienced rapid development for 10 years. In the fierce competition in the global market, it competes with foreign home appliance brands on the same stage, not only relying on "scale manufacturing" to achieve a localized rise but also accelerating the process of international expansion.

Mei said that in the next five years, the theme of “low-carbon, energy-saving, green, environmental protection, and intelligence” development will continue to be explored.

Galanz also stated that at present, it has completed the strategic layout of the entire industry chain. Its white goods manufacturing bases in Zhongshan and Shunde are already at the leading international level, and they have comprehensive competitiveness in global manufacturing, global R&D, and global marketing. In the future, Galanz will continue to promote "Made in China" to "Made in China" and promote the transformation of China's home appliance image from "good quality and low price" to "scientific and technological fashion" for the benefit of more consumers.

In the past, the image of domestic goods was "unsightful and difficult to use." Today, domestic brands are constantly making efforts to improve quality and optimize services. While guaranteeing high cost-effectiveness, they use advanced technology to arm themselves and make the saying that “there is no good for cheap”.