Following the merger of Youku Tudou, the video website will burst out with such news, "PPS intends to acquire PPTV", "Sohu Video to acquire PPS", "Youku Negotiate M & A iQiyi", etc. In such rumors, it seems that each A video site can not get rid of the fate of "acquisition". What caused this situation? How can video sites get rid of the "acquired" rumors? Xiao Bian believes that one of the reasons for this situation is the homogeneity of online video sites, which means that in the domestic video site industry has not yet appeared an indispensable role, so each video site can be Those that are acquired can also be forgotten by consumers. This also shows that for the time being, the survival of domestic video sites is more dependent on financing, rather than unique technology and user experience. The capital-rich video website has the ability and potential to acquire under-funded websites. This is unnatural for the development of an industry.
After the official merger of Youku and Tudou, Leo.com COO Liu Hong once released opinions to the media: The domestic mainstream video websites will form a "1234" competition. That is, Youku and Tudou will be merged into a comprehensive video website. LeTV and Iqiyi will be two professional long video websites. Thunder, PPTV and PPS will be three client websites. Sina, Sohu, Tencent and NetEase will launch videos for the four companies. Business portal.
However, in the view of Xiao Bian, this statement is actually not rigorous. Tencent video, Sohu video, NetEase video, LeTV, iQIYI, PPTV, PPS all rely on long video mode, and Thunder, PPTV, PPS also have a client With the web version, the operation models of the above several video websites can be described as extremely similar. The film and television dramas account for the vast majority of the content. There is no doubt that these video sites are direct competitors.
This kind of species also shows that in the “post-potato eraâ€, the path of homogenization of video sites has reached a dead end. If you do not think about change, the next one may be acquired. Therefore, the competition of the current video websites should mainly focus on differentiation. In other words, when video websites face the opportunities of the mobile Internet, whether or not they can take a new path in operations, user experience, and product innovation will determine its future success or failure.
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