In March 2017, a consortium of Guangdong LED packaging company, Mulinsen and IDG Capital, successfully bid for the German lighting giant Osram subsidiary Ledvance, a Chinese company “sea-going†merger case and Zhemei’s acquisition of Germany. The robot giant KUKA and the acquisition of the German semiconductor company Ai Siqiang and other mergers and acquisitions have sparked industry and public opinion.
After a complicated merger and acquisition path and layer-by-layer approval, in the end, Mulinsen indirectly acquired 100% equity of Roundvals by issuing shares and paying cash, which cost 4 billion yuan. Since March 2018, Mulinsen has become the sole shareholder of Landvous. At the recent 2018 Guangzhou International Lighting Exhibition (Guangya Exhibition), Lang Dewans CEO Tan Changlin said in an interview with the Yangcheng School reporter that before he became CEO of Rounde Vance in February this year, Mulinsen actually Did not participate substantively in the business of Landvewans. At present, both parties respect each other's mode of operation. During the transition period, Roundmans mainly conducts internal adjustments and strategic adjustments.
Mulinsen's main advantage lies in the R&D, production and sales of LED packaging and application products. It is the fourth largest LED packaging manufacturer in the world. With the help of Round Vans, Mulinsen will have the integration ability from LED packaging to terminal downstream lighting brands. After the completion of the acquisition, Landwells also adjusted its business strategy. When it was independently split from OSRAM, Landwells is still a manufacturer of traditional lighting products and is now fully embracing LED general lighting products.
“We are strengthening the existing Shenzhen R&D center. In the future, the center will mainly develop LED lamps and light source products for the mass market.†Tan Changlin told reporters that these products are not only for China, but also for other major markets around the world. In addition, this year, Roundmans will establish a global supply chain center in Shenzhen to consolidate cooperation with Chinese ODM partners. These collaborations include the development and implementation of product roadmaps, production coordination with manufacturing partners, quality control, and global market product distribution.
In Tan Changlin's view, the lighting industry will have a series of new trends in 2018, including the luminaires will have more functions, the control device will leave the cabinet, the emergency lighting standard will be upgraded, and the lighting technology will be integrated into the office. Bluetooth technology will Winning the agreement, lighting pollution will become a major issue, and mergers and partnerships will become the driving force for industry development.
Therefore, in addition to LED general lighting products, the recent rapid development of the intelligent lighting industry has become the key to the competition of lighting companies. For example, Landwells is compatible with smart homes, and with Amazon Alexa and Apple Siri voice assistants, you can use smart voice to easily control lighting.
Roundmans was founded by the German company OSRAM when it split the general lighting business. In 2016, after OSRAM independently splitting Roundmans, it intends to sell it to the outside world. Many lighting companies in China have thrown olive branches. Finally, Mu Linsen teamed up with IDG Capital and Yiwu State-owned Capital Operation Co., Ltd. to form a Chinese consortium and successfully bid for Round Vance. Subsequently, Mu Linsen also completed the “snake swallow†type of merger and acquisition through the newly established Mingxin Optoelectronics to integrate Land Vanwans into its listed company system for 4 billion yuan.
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