Popular Online, Mega Shares, Haier, Oriental Pearl and Gome announced that the five companies will conduct in-depth cooperation in the form of capital shares to jointly construct the “Ultradimensional Ecology†of Internet TV. Industry sources said that the cooperation of the five companies will realize the benefits bundled, but excessive market expectations are not optimistic.
According to reports, this project will adopt a dual-tiered stock structure design, using Mega Shares and Popular Online as carriers. Each partner will cross-share with a corresponding proportion, and jointly enter the Internet TV to jointly create an "Ultradimensional Ecosystem" of Internet TV. Mr. Kang Jian, general manager of Mega Shares, said that through open cooperation, more partners will join this “super dimension ecology†to jointly enlarge and strengthen the Internet “living room economy†and create new value for home Internet users. It also boasts that it will sell 12 million Internet TV terminals in three years.
The Beijing Commercial Daily reporter learned that the five companies that formed the alliance have their own strengths in the Internet TV sector. Mega Chi is a company that produces digital products. Its main production lines include digital mobile TV, digital audio TV, DVB-S set-top box, etc. It can provide hardware facilities for Internet TV. Popular Internet is a free online video on demand to provide high-definition movies and TV series. The online video site has an advantage in terms of content; Gome has more than 1,700 stores across the country and has resources in sales channels; Oriental Pearl is a legitimate operator of Internet TV licenses, and also the world’s largest IPTV operator with IPTV, OTT And DVB's operating advantages; while Haier's coverage of the nation's network system, there are logistics and channel advantages.
In recent years, it is the blowout phase of the rapid development of Internet TV, including Internet companies such as Google, Apple, Baidu, Alibaba, Iqiyi, Xiaomi, Haier, TCL, Skyworth, and traditional TV manufacturers, IT manufacturing companies, and broadcasting. TV companies and so on have joined the "TV wars," and these companies have taken a look at the huge home Internet market behind television sets.
However, in reality, the popularity of Internet TV still faces some problems. Securities analysts pointed out that as one of the main entrances to the home Internet living room economy, the Internet TV industry is still in the initial stage of market development, and the entire industry chain has not yet matured. At present, the main problems existing in the domestic Internet TV industry are individual soldiers fighting, unable to form joint forces, failing to create value for users effectively, and failing to build a new commercial value chain.
Industrial economic observer Liang Zhenpeng analyzed that these five companies covered the upstream and downstream businesses of a complete industrial chain, including platforms, content, terminals, applications, manufacturing, services, and channels, and these companies had cross-shareholdings. Will bind each other's interests.
However, for the sales of 12 million units in three years, the industry is not very optimistic. According to Zhong Yikang’s data, in 2014, China's mainstream TV manufacturers created a total of 31.1 million smart TV users, of which, Hisense topped 8 million and TCL and Skyworth ranked second and third respectively. The number of users of LeTV and Xiaomi as “trespassers†is only 1.5 million units and 300,000 units respectively.
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