Recently, a product called "Apple Peel" quickly became popular in the Internet. The product can easily turn an Apple iPod Touch into an iPhone at a much lower cost than buying an iPhone.
As we all know, the current price of the iPhone is basically around 4,000 or so, while the iPod Touch is about 1,500 yuan, and the "Apple Peel" is only a few hundred dollars. "Apple skin" plus iPodTouch "iPhone" price is less than half the price of the real iPhone. In a sense, this “apple skin†helped Steve Jobs realize the desire to further popularize the “iPhone†to the low-end market.
Of course, it is ironic that people understand this sentence. “Apple peel†is an interesting innovation in the mobile phone industry in recent years, but this innovation first satirized Steve Jobs, and secondly, he satirized the innovative capabilities and environment of the Chinese mobile phone industry.
Jobs probably wanted to break his head and did not expect that the Chinese would design such an apple skin for his iPod. If the product is mature and stable enough, it will inevitably affect the iPhone's sales.
It is precisely because of this that the inventor of Apple Peel, the two honest brothers, was suddenly aware of danger. They are worried that they will be legally punished for the product and they are also aware that the product may harm Apple.
In fact, judging from common sense, as long as the impact of the product is not large enough, Apple will not file lawsuits against the “little-minded†brothers or even completely ignore them. After all, if the two brothers are sued or returned, all of the costs are relatively high, and even instead they give Apple Peel a free promotion. Moreover, as far as the producers and leaders behind the “Apple Peel†are concerned, they are nothing more than small-scale cottage manufacturers and speculators, and it is difficult to have a big impact.
Looking at the entire development process of the apple peel incident from another perspective, we should also feel sad about the innovative capabilities and innovative environment of the Chinese mobile phone industry.
First of all, many innovations in China's mobile phone industry seem to be so "small and small", and the core technological innovation that really guides the development of the mobile phone industry has not appeared in domestic mobile phone manufacturers for a long time. This is not only the problem of the cottage, but also the common problem of many brands of mobile phones. For a long time, Chinese brand mobile phones have survived the shadow of foreign brand manufacturers like cottage machines. They have copied and copied them as innovations. They have loudly applauded for a little bit of tricks.
Second, the deeper problem lies in the fact that there are times when Chinese manufacturers do not innovate, but these innovators often turn from pioneers to martyrs and are trampled by more plagiarists.
Take apple peel, for example, many "love-made" people will question the author's first point of view, that China does not lack innovation. Of course, I have no objection to such views to a certain extent. But the question is, who will protect these innovations? Apple's skin did not appear long before the cottage's apple skin products popped up, leaving its inventors miserable. A product that is itself a cottage is still such a cottage, the case of regular manufacturers being a cottage is innumerable.
The greatest tragedy of this industry environment is that after the original innovator became a martyrs, the latecomers no longer dared to easily innovate by drawing lessons from the past, and they also discovered that plagiarism was far easier and more successful than innovation.