Since 2017, we have seen the rapid development of smart speakers, which are becoming more and more popular with users. In fact, the reason is very simple. In addition to providing users with convenient and high-quality music playback, smart speakers can also be used as a control center for smart homes. People can use the smart voice assistant built into the smart speaker to help them deal with many daily tasks, such as plan reminders or weather forecasts. Whether it is Amazon's alexa or Google Assistant, it can be easily handled.
However, although Americans' interest in smart speakers is still growing rapidly, they don't seem to be too interested in Apple's HomePod. Canalys recently released new data on the rapid development of the smart speaker market, showing that HomePod, which was once optimistic and listed as an important competitor of Google Home and Amazon Echo, is not as popular as Apple hoped.
The research company believes that by the end of 2018, there will be nearly 100 million smart speakers in households around the world. Compared with last year, this means an increase of about 150%, most of which is attributed to Amazon and Google. At the same time, Echo devices are expected to occupy half of the market share; and by the end of 2018, Google Homes will account for about 30% of the smart speaker market.
However, HomePod, which is far behind other competitors, is expected to account for only 4% of the global smart speaker market in 2018. As for future development forecasts, Canalys does not seem to be very optimistic about Apple's growth in the smart speaker industry. Canalys predicts that by 2022, HomePod will only occupy about 10% of the smart speaker market. Although this is better than the current situation, it still cannot be compared with competitors such as Amazon and Google.
On the other hand, Google smart speakers will soon catch up with Amazon. It is expected that in the next four years, the two companies will each occupy 34% of the market share, which also means that Amazon will lose some market share. At the same time, more competitors will join the smart speaker market.
All in all, if Apple wants HomePod to remain competitive, it needs to make some changes. Perhaps providing a cheap version of smart speakers may help.
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