——Interview with Liu Jingwei, Chairman and General Manager of Shanghai Yaming Bulb Factory Co., Ltd.
From the beginning of the establishment of the Yapu ear bulb factory in Huxi Garden in 1923, to the debut of the century Yaming, experienced various changes and experience, the pace of Yaming catching up with the times has never stopped, a legend of not old is still going on... What's more, this century-old brand is now a time-honored and heroic!
What is the secret of Yaming’s old brand? What kind of thinking will her legacy of the Chinese lighting industry leave behind?
Let us walk into Yaming and face Mr. Liu Jingwei, the chairman and general manager of Shanghai Yaming Bulb Factory Co., Ltd.
Secret 1: Quality? Integrity
Reporter: Mr. Liu, hello, first of all, congratulations on your honourable title of “Shanghai Model Workerâ€.
Liu Jingwei: Thank you! The government gave me such honors, not my personal, the common honor of the whole company, and the hard work of all the employees, indicating that the government fully affirmed our Yaming, affirmed the development of Yaming, and also gave us a Great motivation, to do better in the future, to contribute to the development of China's national industrial undertakings.
Reporter: Yaming is an old-fashioned lighting company with a history of 84 years. The reason why it can last for a long time is now full of vitality. What do you think is the magic weapon for Yaming to win?
Liu Jingwei: From the customer's point of view, we strive to satisfy customers from all aspects, mainly from providing high-quality lighting products, convenient purchasing channels, and good pre-sales and after-sales services, and strive to fulfill our commitment to customers. It is to serve customers with quality and integrity. The old topic of quality and integrity is not old, Yaming will not be old 0 quality? Integrity is the inheritance of history. It is the core value that Yaming has always followed. We will never forget this principle whether we build or educate people. It is also the essence of our inheritance of 100 years of integrity and maintaining the leading edge of science and technology. From the founding of Hu Xiyuan, Yaming has already worked hard in this direction.
Secret 2: Patriotic? Responsibility
Reporter: Speaking of Hu Xiyuan, that hard history of entrepreneurship has always been the most wanted to know, especially when we know that China's first filament incandescent bulb was made by Hu Xiyuan, so it was the predecessor of Yaming. —Shanghai Yapu Er Bulb Factory. Can you give us a review of the hard and glorious years?
Liu Jingwei: I have not experienced the passionate burning years, but I can recommend a book, "The Frontiers of Shanghai", which is the autobiography written by Mr. Hu Xiyuan in his later years to recall his entrepreneurial history. This book can let us A clearer understanding of the years of the years.
At the beginning of the 20th century, in some large and medium-sized cities along the coast of China and the mainland, electric lighting has been widely used in industrial and commercial enterprises, public places and households. However, as a daylight industrial product for lighting fixtures, China has no ability to produce. At that time, the market that monopolized China was the light bulb of several foreign brands. In the face of the proliferation of foreign goods, the harsh situation of the national electrical appliance industry is extremely backward, which has inspired Hu Xiyuan’s strong desire to “manufacture domestic light bulbs†and determined that Chinese people must use Chinese-made light bulbs. (Hu Xiyuan was a college student of electromechanical majors in Zhejiang Higher Industrial School, who was only 20 years old at the time. Just as his university was about to graduate, the "May 4th" patriotic movement broke out.)
In 1920, Hu Xiyuan came to Shanghai with the ideal of saving the country by industry. When he experimented with making light bulbs, he encountered a lot of difficulties. At the time, although the manufacturing process of the light bulb had sporadic introductions in domestic and foreign magazines, the technical data of the system could not be obtained. Second, although Hu Xiyuan learned some basic knowledge of electrical engineering in the university, it is not easy to step into the door of the new discipline of electric light source. I can only explore and experiment with it. I have experienced many failures and frustrations. It is not a bulb, gas leakage, broken wire, broken core, cracked shell, burned, or even exploded. He still persists, studies hard, and finally On April 4, 1921, the first light bulb (filament incandescent bulb) was successfully produced in China, which filled a gap in China's modern industry. The successful trial production of domestic light bulbs laid the foundation for Hu Xiyuan to establish a national electric appliance company to produce light bulbs, thus competing with foreign light bulb manufacturers.
In 1923, Shanghai Yabule Bulb Factory was established. At that time, in order to defeat foreign manufacturers, it was necessary to improve the quality of its products and improve after-sales service. It was precisely because of this that it resisted the constant rumors of domestic products. Foreign manufacturers adopting unfair competition methods have created a domestic brand with superior quality and good reputation. That is, at that time, "quality? integrity" has been ingrained.
Secret 3: Technology? Innovation
Reporter: After listening to this history, I am really encouraged. I believe that all Yaming people will feel proud of being a part of this place. The "Ya" plate has gone through the anti-war era of internal and external troubles, has passed the difficult years of the founding of New China, and has also experienced the great opportunity of China's reform and opening up. Now it is growing with the pace of China's striding march to the world. In the meantime, have there been a lot of big events to be proud of?
Liu Jingwei: The reason why Yaming can achieve today's development is because Yaming has been constantly innovating and constantly improving product technology, and has always kept pace with the development of the times. Since the launch of the first batch of light bulbs in China in 1923, Yaming's technology development has always been the vane to lead the Chinese lighting industry, creating countless firsts: in 1948, the first domestic fluorescent tube was produced in China; In 1963, China's second-generation electric light source, fluorescent high-pressure mercury lamp, was successfully developed. In 1975, China's third-generation new light source, high-pressure sodium lamp, was designed and finalized. In 1985, the first domestic high-pressure sodium lamp production line was put into production. In 1990, The first domestic introduction of metal halide lamp production line was put into production; in 2003, a new generation of ups metal halide lamps was launched; in 2004, a new brand "1923" brand was launched, which made Yaming's product system more complete.
Secret 4: Brand? Management
Reporter: Gallup, the famous American consulting company, has three magic weapons for successful companies: customer loyalty, employee loyalty and brand. According to what you said, I should attribute Yaming's success to quality, integrity, patriotism, responsibility, technology and innovation. Do you agree with this point of view?
Liu Jingwei: It is true that it is well summarized. In addition, I also need to add an element, namely brand management.
Yaming vows: Leading the trend and seeking common cause
Reporter: Ok, thank you, Mr. Liu. Every time I talk about the development history of China's lighting industry, people unconsciously start a topic around Yaming. There is no doubt that Yaming is the pride of the Chinese lighting industry. She carries not only the lighting function of a light bulb, but also the spiritual totem of an industry, but also carries the responsibility and complex of a nation. As another generation of Yaming spirit, what do you think Yaming has brought to the Chinese lighting industry? In the future, where should she lead the Chinese lighting industry?
Liu Jingwei: The history of Yaming is very proud. If you want to say something to the industry or what to leave? I feel a little embarrassed, because compared with the rising star, our brand "1923" is not famous enough, our company is not strong enough, and has not been able to serve more consumers. If you have to say one or two, then I think that Yaming has left the industry with the fundamental idea of ​​the development of the industry: insist on quality? Integrity, build a national brand; adhere to technology? Innovation, and plan a hundred years of business.
Yaming is not yet an industry leader brand, but we strive to become a leader brand in the shortest possible time, leading the development of the lighting industry, taking quality and integrity as the foundation, technological innovation and brand management as the driving force, and collaborating with industry colleagues for 100 years. Bright and great.
Reporter: Ok, thank you, Mr. Liu. I wish you good health and wish Yaming to create more glory!
1
From the beginning of the establishment of the Yapu ear bulb factory in Huxi Garden in 1923, to the debut of the century Yaming, experienced various changes and experience, the pace of Yaming catching up with the times has never stopped, a legend of not old is still going on... What's more, this century-old brand is now a time-honored and heroic!
What is the secret of Yaming’s old brand? What kind of thinking will her legacy of the Chinese lighting industry leave behind?
Let us walk into Yaming and face Mr. Liu Jingwei, the chairman and general manager of Shanghai Yaming Bulb Factory Co., Ltd.
Secret 1: Quality? Integrity
Reporter: Mr. Liu, hello, first of all, congratulations on your honourable title of “Shanghai Model Workerâ€.
Liu Jingwei: Thank you! The government gave me such honors, not my personal, the common honor of the whole company, and the hard work of all the employees, indicating that the government fully affirmed our Yaming, affirmed the development of Yaming, and also gave us a Great motivation, to do better in the future, to contribute to the development of China's national industrial undertakings.
Reporter: Yaming is an old-fashioned lighting company with a history of 84 years. The reason why it can last for a long time is now full of vitality. What do you think is the magic weapon for Yaming to win?
Liu Jingwei: From the customer's point of view, we strive to satisfy customers from all aspects, mainly from providing high-quality lighting products, convenient purchasing channels, and good pre-sales and after-sales services, and strive to fulfill our commitment to customers. It is to serve customers with quality and integrity. The old topic of quality and integrity is not old, Yaming will not be old 0 quality? Integrity is the inheritance of history. It is the core value that Yaming has always followed. We will never forget this principle whether we build or educate people. It is also the essence of our inheritance of 100 years of integrity and maintaining the leading edge of science and technology. From the founding of Hu Xiyuan, Yaming has already worked hard in this direction.
Secret 2: Patriotic? Responsibility
Reporter: Speaking of Hu Xiyuan, that hard history of entrepreneurship has always been the most wanted to know, especially when we know that China's first filament incandescent bulb was made by Hu Xiyuan, so it was the predecessor of Yaming. —Shanghai Yapu Er Bulb Factory. Can you give us a review of the hard and glorious years?
Liu Jingwei: I have not experienced the passionate burning years, but I can recommend a book, "The Frontiers of Shanghai", which is the autobiography written by Mr. Hu Xiyuan in his later years to recall his entrepreneurial history. This book can let us A clearer understanding of the years of the years.
At the beginning of the 20th century, in some large and medium-sized cities along the coast of China and the mainland, electric lighting has been widely used in industrial and commercial enterprises, public places and households. However, as a daylight industrial product for lighting fixtures, China has no ability to produce. At that time, the market that monopolized China was the light bulb of several foreign brands. In the face of the proliferation of foreign goods, the harsh situation of the national electrical appliance industry is extremely backward, which has inspired Hu Xiyuan’s strong desire to “manufacture domestic light bulbs†and determined that Chinese people must use Chinese-made light bulbs. (Hu Xiyuan was a college student of electromechanical majors in Zhejiang Higher Industrial School, who was only 20 years old at the time. Just as his university was about to graduate, the "May 4th" patriotic movement broke out.)
In 1920, Hu Xiyuan came to Shanghai with the ideal of saving the country by industry. When he experimented with making light bulbs, he encountered a lot of difficulties. At the time, although the manufacturing process of the light bulb had sporadic introductions in domestic and foreign magazines, the technical data of the system could not be obtained. Second, although Hu Xiyuan learned some basic knowledge of electrical engineering in the university, it is not easy to step into the door of the new discipline of electric light source. I can only explore and experiment with it. I have experienced many failures and frustrations. It is not a bulb, gas leakage, broken wire, broken core, cracked shell, burned, or even exploded. He still persists, studies hard, and finally On April 4, 1921, the first light bulb (filament incandescent bulb) was successfully produced in China, which filled a gap in China's modern industry. The successful trial production of domestic light bulbs laid the foundation for Hu Xiyuan to establish a national electric appliance company to produce light bulbs, thus competing with foreign light bulb manufacturers.
In 1923, Shanghai Yabule Bulb Factory was established. At that time, in order to defeat foreign manufacturers, it was necessary to improve the quality of its products and improve after-sales service. It was precisely because of this that it resisted the constant rumors of domestic products. Foreign manufacturers adopting unfair competition methods have created a domestic brand with superior quality and good reputation. That is, at that time, "quality? integrity" has been ingrained.
Secret 3: Technology? Innovation
Reporter: After listening to this history, I am really encouraged. I believe that all Yaming people will feel proud of being a part of this place. The "Ya" plate has gone through the anti-war era of internal and external troubles, has passed the difficult years of the founding of New China, and has also experienced the great opportunity of China's reform and opening up. Now it is growing with the pace of China's striding march to the world. In the meantime, have there been a lot of big events to be proud of?
Liu Jingwei: The reason why Yaming can achieve today's development is because Yaming has been constantly innovating and constantly improving product technology, and has always kept pace with the development of the times. Since the launch of the first batch of light bulbs in China in 1923, Yaming's technology development has always been the vane to lead the Chinese lighting industry, creating countless firsts: in 1948, the first domestic fluorescent tube was produced in China; In 1963, China's second-generation electric light source, fluorescent high-pressure mercury lamp, was successfully developed. In 1975, China's third-generation new light source, high-pressure sodium lamp, was designed and finalized. In 1985, the first domestic high-pressure sodium lamp production line was put into production. In 1990, The first domestic introduction of metal halide lamp production line was put into production; in 2003, a new generation of ups metal halide lamps was launched; in 2004, a new brand "1923" brand was launched, which made Yaming's product system more complete.
Secret 4: Brand? Management
Reporter: Gallup, the famous American consulting company, has three magic weapons for successful companies: customer loyalty, employee loyalty and brand. According to what you said, I should attribute Yaming's success to quality, integrity, patriotism, responsibility, technology and innovation. Do you agree with this point of view?
Liu Jingwei: It is true that it is well summarized. In addition, I also need to add an element, namely brand management.
Yaming vows: Leading the trend and seeking common cause
Reporter: Ok, thank you, Mr. Liu. Every time I talk about the development history of China's lighting industry, people unconsciously start a topic around Yaming. There is no doubt that Yaming is the pride of the Chinese lighting industry. She carries not only the lighting function of a light bulb, but also the spiritual totem of an industry, but also carries the responsibility and complex of a nation. As another generation of Yaming spirit, what do you think Yaming has brought to the Chinese lighting industry? In the future, where should she lead the Chinese lighting industry?
Liu Jingwei: The history of Yaming is very proud. If you want to say something to the industry or what to leave? I feel a little embarrassed, because compared with the rising star, our brand "1923" is not famous enough, our company is not strong enough, and has not been able to serve more consumers. If you have to say one or two, then I think that Yaming has left the industry with the fundamental idea of ​​the development of the industry: insist on quality? Integrity, build a national brand; adhere to technology? Innovation, and plan a hundred years of business.
Yaming is not yet an industry leader brand, but we strive to become a leader brand in the shortest possible time, leading the development of the lighting industry, taking quality and integrity as the foundation, technological innovation and brand management as the driving force, and collaborating with industry colleagues for 100 years. Bright and great.
Reporter: Ok, thank you, Mr. Liu. I wish you good health and wish Yaming to create more glory!
1
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