Qianbaijia Lighting Co., Ltd. is a high-tech enterprise specializing in R&D, production and sales of lighting. It has the most advanced R&D center and talents, a full set of modern production equipment, testing equipment, excellent hardware and software environment, and employs many domestic names. Professional research and development. The technology development concept of “talent=technical=health†has prompted Qianbaijia Lighting Appliance Co., Ltd. to stand at the forefront of the domestic lighting lighting industry.
In China, thousands of companies are committed to the development of franchise business, with store-in-shop and franchise stores as the main form to open up the market, with the lighting of the ancient town as the center to radiate the country, and improve the service strategy of sales and advancement, so that consumers can enjoy Thousands of homes have comfortable lighting and more textured lighting products. Thousands of companies will provide complete operational guidance for franchisees with their strong operating systems, channel integration capabilities, brand specification systems, and franchise promotion methods.
In September 2007, thousands of anti-counterfeiting rights teams conducted carpet-type investigations in Jinan, Linyi, Changzhou, Wuhan, Zhengzhou and other markets, which caused a whirlwind of justice in the lighting industry. When many manufacturers are still immersed in the dream of counterfeiting and collecting profits, thousands of homes have given their opponents a surprise by stirring the dealer market. This is undoubtedly a trick for the counterfeiters.
On October 9, the reporter was fortunate to meet Liu Bang, his general manager, in thousands of stores. In his conversations with reporters, Liu has integrated thousands of ideas into his mind through a few simple stories with clear themes and profound artistic conception.
Viewpoint 1: Thousands of heavy brands, all that is done is to hope that the words "thousands of hundred" can be deeply rooted in the hearts of the people.
Now that Microsoft and Bill Gates are mentioned, almost no one knows, no one knows. But if you want to ask about Microsoft products, such as which series? In which areas is it applicable? Few people can answer the question.
Reporter (hereinafter referred to as the record): Mr. Liu, hello! Thousands of homes are already a household name in the lighting industry. So what do you think is the uniqueness of thousands of lighting in corporate promotion?
Liu: Thank you very much for your attention to the promotion of thousands of brands. Thousands of brands in China Lighting News brand new ideas are frequent, each issue will have something to watch, this is the effect that brand needs to seek.
I have seen a lot of brand promotion by companies, and many of them focus on the promotion of a product. This also has its benefits, the audience can get the company's product information in the first time. If this is the way to do it, of course, I hope to achieve a memorable purpose through repeated propaganda. But the demands of thousands of people are different from them. All we need is to let the audience know that there is a brand of “thousands of 100â€. As for what products to produce, it is in a secondary position. Therefore, we have to find more new ideas and highlights.
Viewpoint 2: Product style design, must consider the trend at that time, close to the market, to meet the needs of consumers.
Vincent Van Gogh is a great Impressionist master in the Netherlands and a legendary artist. However, his talent did not bring much value to his lifetime. When he was alive, he only sold one piece of work, that is, "Red Vineyard." But after 100 years of his death, he became an artist who worshipped people because of his work. In the world's top ten high-priced paintings, Van Gogh's works monopolize four.
Reporter: What are the advantages of the thousands of products themselves?
Liu: In fact, many of the thousands of friends are influenced by thousands of lighting styles. What we hope is to beautify the home lighting environment through the implantation of design elements; to change in design and closely integrate with the needs of consumers. .
I am not a pure businessman. I used to specialize in design. I like artistic, active and relaxed things, but the products are very commercial. Thousands of unique promotion methods are also a product of my personal preference and commercial characteristics. If the light is simply for illumination, then a light bulb is fine, and there is no need to make a fuss about the lighting. And this happens to be a conceptual advancement. Imagine that before liberation, most people's expectations for life were to eat and warm enough. But now it comes with a series of requirements, such as health, green, and environmental protection. Looking at the lighting industry, you can also see the leopard from some small aspects and learn about the transformation of the big situation. The requirement for appearance is an indication of progress. Now when people get home from work, when they are physically and mentally exhausted, the design of superb lighting can create a relaxed feeling. Then, this is the true sense of aesthetics, only to achieve a visual resonance.
Reporter: How can we achieve a close integration with the needs of consumers?
Liu: Dealers choose your business, not for the boss. The products they operate are the key to attracting them, so the resonance between products and needs is very important. Not long ago, we had a designer who designed a lamp that was novel and unique, but was relentlessly denied. Not a design reason, but the idea is too avant-garde and too abstract. As a manufacturer, the consumer-oriented is a comprehensive group, so we must consider many factors.
Viewpoint 3: Intellectual property escort, the overall development of thousands of families and the spirit of marathon are the same
The true meaning of the spirit of marathon is the spirit of sports that challenges ourselves, challenges the limits, perseverance, and never gives up. Participants can share some of the scenery to appreciate the surrounding scenery, while the 100-meter players need to be highly vigilant at all times, ready to sprint the end, but after crossing the finish line, they may be confused.
Reporter: We know that there are now more than 40 patents for utility patents and appearances for thousands of products. Now that the product has been updated so quickly, how can you ensure that the follow-up work is followed up steadily?
Liu: More than 40 patents have only been published by thousands of companies, but it is not that the work of thousands of patents has been put on a pause. We will always move on this road. Now many related work has entered the preparation stage, and we have relevant time schedules. Some patent applications have been completed, and some are still in progress. When is the market opportunity is just a matter of timing, we hope to show it at the right time.
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