Skyworth opens the door to the future and OLED leads the industry

In 2015, it was a difficult year for the color TV market. As the total market volume declined, LCD technology became stagnant, and Internet brands became “cross-border,” causing price wars in the TV market to intensify, placing great pressure on major TV manufacturers. . According to the word of mouth home network learned that, in this situation, each color TV companies are seeking to seek further breakthroughs in display technology, hope to win the market through technological innovation. Skyworth, a leading color TV maker, has been focusing its efforts on the research and development of OLED technology, and it has been arranging the OLED market early and actively promoting OLED technology. Skyworth Group, as the chairman unit of the China OLED Industry Development Alliance, is responsible for promoting the development of OLEDs and promoting the rapid landing of OLED projects in the National 13th Five-Year Plan. To this end, Skyworth and many organizations held a "China OLED Future Product Summit Forum" at the Shenzhen Nanshan Qianhai Business Mansion on the morning of December 21st. Political, academic, and business representatives from the three communities all participated in the forum.



Together, OLED Global Promotion

Since Professor Deng Qingyun discovered the OLED material in 1987, this innovative material heralded the potential for unlimited future expansion of display technology, and also set off a global boom in OLED research and development. OLEDs are self-emission source display technologies based on organic thin films and have numerous advantages such as ultra-thin, ultra-wide viewing angle, flexible and curlable, high color gamut, and fast response. According to the word-of-mouth home network, Professor Deng Qingyun, the “father of OLED”, was invited to participate in the forum and gave a keynote speech on the future development of OLED. Prof. Deng said that OLED technology, especially WRGB's OLED technology, is very mature. In various application fields, OLEDs have the advantage that LCDs cannot match. In the next two to three years, OLEDs will become the core of display technology and gradually replace the existing LCD technology. Professor Zhong Jian of the University of Electronic Science and Technology from the academic world also expressed his views on the future of OLED. Prof. Zhong firmly believes that OLED is a revolution in display technology. The University of Electronic Science and Technology is a member school of the China OLED Industry Development Alliance and will surely be in this technology. On the continuous investment, only everyone can promote the development of OLED in order to make this technology more quickly applied to various fields.


The WRGB 4-color technology adopted by LG Display has greatly increased the brightness of OLEDs by adding white pixels, and also solved the problem of low yields of large-scale mass production of OLEDs, which broadened the application fields of OLEDs.

Vice President Li Tinghan stated that LG Display has been at the leading position in the world in the research and development of OLED technology, and it has been actively deployed in the global OLED market and has been promoting it steadfastly. At the same time, thanks to the firm support of the long-term partner of Skyworth Group, a Chinese company, it also accelerated the pace of OLED promotion in mainland China, allowing more consumers to feel the changes brought about by the new technology.



OLED+HDR: Skyworth points out new directions in the industry

As a chairman unit of China OLED Industry Development Alliance, Skyworth Group also delivered a speech at the forum. Liu Weizhi, President of Skyworth Color TV Division, gave a brief introduction to Skyworth's OLED strategy, saying that OLED is a technology full of imagination and Skyworth will unswervingly promote OLED with LGdisplay. Liu Yuzhi also stated that HDR (High Dynamic Range), another important technology in the industry, will also become a new display standard. Skyworth has already made early deployments on OLED and HDR, and has received good feedback in the market.

OLED organic television features such as high brightness, high color gamut, and infinite partition create natural advantages for the display of HDR pictures. The full-size OLED application features, HDR from the content to the transmission, from decoding to display the whole chain ecology, are With the advantages of full-industry chain, the combination of the two will certainly open up a new future for the industry.


Future? Skyworth speaks with products

According to the word of mouth home network learned that this forum, Skyworth has also released a new OLED - Skyworth OLED organic TV S9. Yang Xiaojun, executive deputy general manager of Skyworth Group's China regional marketing headquarters, introduced the S9 product in detail for all guests present. This is the first OLED product to use DolbyVision (a high standard HDR technology advocated by Dolby). S9 up to 800nit brightness, extreme black field performance, unlimited contrast, full color gamut display, and 33.17 million limit partition, all provide the most perfect hardware support for HDR display. The two most difficult problems of HDR technology on the display side are the brightness range and the partitioning technology. This is the two major problems faced by LCD TVs. It is also a problem that laser televisions (in fact, a simple laser projector) can never solve.



For this reason, with the popularity of HDR technology, due to technical limitations, LCD TVs and laser TVs are difficult to further develop, and OLED can fully demonstrate the advantages of HDR. Compared to laser television, it is clear that OLED is more representative of the future of display technology.

According to the word-of-mouth home network, Skyworth this time in addition to displaying the latest OLED product S9, it also showcased various forms of OLED and HDR products and their applications in various fields, giving all the guests present to fully demonstrate their future product form. It opened the door to a real future for us. I believe with the continuous development and promotion of OLED and HDR in various industries, OLED and HDR technology will certainly bring us a new world.