Pushing public lighting is not as good as cultivating commercial lighting?

On August 18th, the sixth stop of "Communication, Success - National Lighting Designer Tour Salon" organized by Guangzhou Guangya Messe Frankfurt Co., Ltd. and Aladdin Lighting Network and organized by Aladdin Lighting Forum will be held in Shanghai. The salon also received strong support from Shenzhen Shengsheng Lighting Technology Co., Ltd. (hereinafter referred to as “Yisheng Lighting”). The chairman of the company, Xu Wensong, will also attend the event. Aladdin Lighting News Network reporter has a heated discussion on the lighting industry and Hao Sheng Lighting's development plan had in-depth communication and exchange with Xu Wensong in advance.

Pushing public lighting or not as good as cultivating commercial lighting On May 23rd, the Guangdong Provincial People's Government issued the “Guangdong Province Implementation Plan for the Promotion of the Use of LED Lighting Products”, which has promoted the development of LED lighting and related industries to promote energy conservation and emission reduction. deploy. According to the plan, Guangdong will popularize LED public lighting within three years. By the end of the “Twelfth Five-Year Plan” period, Guangdong will achieve a 500 billion yuan LED industry scale.

Once this policy was released, it caused hot debates in the industry, with all the advantages and disadvantages, and the parties concerned were stubborn.

Xu Wensong believes that Guangdong occupies half of the country's LED industry. Under the circumstance that export is blocked and the domestic market has not been opened, the provincial government comprehensively considers the overall situation of industrial development and the survival and development of enterprises in the province, and publishes this policy to revitalize the entire industry. This big game is desirable.

Xu Wensong said that if it fails to drive market demand, it will be difficult for enterprises to develop and there will be no incentive for technological progress. The market always needs to start. With such a large-scale promotion, there will indeed be problems. However, the government believes that the government has a few ideas. Starting from the overall situation of the industry, the government can increase its support and the industry can grow rapidly. For example, the stability and interchangeability of street lamps can only be continuously improved during the process of industrial development. Street lamps have indeed made great progress compared to previous years. But can not be ignored is that we must control the benchmarking companies to enter the requirements, although the process is difficult to control, but only make good products have been applied, it will not be affected by some of the bad products LED lighting industry's overall image.

However, Xu Wensong also suggested that instead of vigorously promoting public lighting, the government should rather focus on commercial lighting. He mentioned that as long as the subsidies are targeted and implemented, they are beneficial to businesses and they will be willing to replace the lamps automatically. The government is also promising in non-public lighting, which is a good way to drive the LED lighting market. He said that it is better not to push the main road or expressway first. Instead, it should be promoted on the municipal mini-projects. It can guarantee the market demand without causing major losses due to technological immaturity and other reasons. Negative impact.

The “three cases” explosion has not hindered the development of the industry. Recently, the storm of NVC lighting has not yet subsided. “China Lamp King” Foshan Lighting concealed the “light black” incident of the related party transaction and caused an uproar in the market, plus 80 Billion LED street lighting procurement "mystery" has also seriously undermined the confidence of the industry, to the lighting industry and even all businesses in all walks of life to wake up the alarm.

Xu Wensong believes that the high level of turmoil in the two companies is an independent event of the public corporations. It is not necessary to exaggerate the impact on the industry because similar problems will occur in all walks of life. Such matters should not and will not become factors affecting the industry outlook. . The occurrence of riddles is actually a good thing for the industry. It proves that a promising industry can usher in these "gold diggers". It is an encouragement for companies entering and thinking about this industry. , indicating that the LED industry is indeed an industry with potential and promising.

Xu Wensong continues to analyze that the scam of the mystery case is not very smart. Enterprises must have their own ability to discern. Liars will always change the legal world exist in this world. What companies can do is not to reluctantly take shortcuts and take shortcuts. In the process of profit-sharing, we must not forget the risks. After all, seeing only the interests, ignoring the loopholes, and ignoring the risks in the puzzle are extremely unethical attitudes. If you don't correct it, you'll end up in the end.

As for the NVC incident, Xu Wensong also analyzed that NVC's incident had a negative impact on NVC lighting and Wu Changjiang personally. The irrational way of striking through strikes did not meet the rules of the game. When a company enters the capital market, it should take into account its own risks and need to be proficient in the game rules and methods of capital operation, which should be clearly defined and followed from the beginning of entry. If both the founding shareholder and the capital investor followed this game rule in this incident, then it is clear that the Chinese will certainly prefer the founding shareholder, but if one side fails to respond rationally, it can only treat the issue in a fair manner.

It is true that the industry should rationally look at the impact of these things. Although it has inspired the use of such things, it is not enough to constrain the development of the industry.

Strong and strong alliance also seeks "door to door"

Every industry develops to a certain stage, there will be a strong strategic alliance, industry sources said that with the acceleration of the pace of development of China's lighting industry, "powerful alliance" has become a new way for many lighting companies to achieve rapid breakthroughs. The pattern of traditional lighting brands has been set early, but due to the emergence of new light sources, it has shaken the original brand structure, which is a good opportunity for new LED lighting companies. Regardless of whether LED companies and traditional lighting companies are united or whether LED companies are united with each other, or if they are cross-field joint investment LED, they are trying to maximize each other's interests through mutual advantages.

For the “Strategic Model of Strong and Strong Alliance”, Xu Wensong stated that traditional lighting has insufficient LED technology reserves, and most of the developments in the LED market are based on the establishment of business units or mergers and acquisitions. However, traditional lighting has brand advantages and channel advantages, while LED technology is better, but there is no channel resources. In theory, the two can take strong and strong alliances to infiltrate each other, but it is not easy to find the right people. In fact, if LED companies merge traditional lighting, it is necessary to fully evaluate the proportion of traditional lighting products in the company. After all, the traditional light source market will gradually shrink in the future, and it is likely to become a burden and a burden.

Adhere to the quality of enterprises and brand strategy so Sheng Sheng lighting which more prominent products? It is understood that in addition to the main lighting effect of the Sheng Sheng 90ml / w, color rendering index of more than 80 LED downlights, a few days ago, should the current market demand, Hao Sheng Lighting launched cheaper T8LED fluorescent lamp, the product is detachable at both ends The structural design can reduce the impact of the heat generated by the power supply on the life of the LED. In addition, the power supply can be removed and replaced. The customer does not need to replace the entire lamp because of the power supply damage of the lamp. It is only necessary to replace the power supply at both ends to solve the problem. , greatly reducing the cost of after-sales service, the lamp is mainly used for offices, factories, schools, shopping malls, parking lots and other places. In addition, due to the LED bulb market more price war, and Sheng Sheng lighting has always been to achieve product differentiation, adhere to the price war, and maintain the company's core competitiveness of the development path, it does not involve LED bulbs Light, and the main push between 10W ~ 60W can replace the traditional 4U to 8U high-power LED energy-saving lamps. The LED energy-saving lamp adopts active cooling scheme and can intelligently control the cooling mode.

Brand building has never been done overnight. It is based on the three indicators of popularity, reputation and loyalty. Xu Wensong, as the head of Lusheng Lighting, said that in the way of brand building, we must first ensure the quality of our products at any moment, and we are not in a hurry to achieve success. Let Yu Sheng Lighting's development scale match the capabilities and strength of the company and strive to do it. A century-old enterprise will create differentiated products, but will not strive for perfection, but will seek refinement and expand its market segments. For example, it will open up market segments such as hospitals and hotels, and will increase its marketing efforts to increase awareness and brand through exhibitions, media and other channels. Reputation and through these means to grasp the industry resources, understand customer service needs.

According to Xu Wensong, the more frantic the industry is, the more calm it is. The brand and comprehensive strength are the key in the process of LED shuffling, and Sheng Sheng has always adhered to the strategy of developing the brand through firm step by step. He believes that brand building is based on a step-by-step advancement, one-by-one exploration, one after another accumulation, and no hurry for success, but it must be perseverance.

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