Recently, internal staff of the Skyworth Group released a series of suspense posters with the theme of “future†in social media. According to the content of the poster screen, the overall design uses a large number of elements of technological sense, showing a strong sense of the future, while the poster copy section strongly associates “2015.12.21†with the future.
Is it a major strategic release, or a major new product release, or is it a major trend of cooperation? Once published, this group of suspenseful posters has caused heated debate in the industry and has caused speculations in and out of the industry.
How to open the door to the future
Since 2015, the TV industry has been continuously carrying out major events. Various industrial concepts have been introduced and new ones have been snatched in the future. Since its release of the OLED product strategy on August 25 of the second half of the year and the launch of new OLED products, Skyworth became the first domestic company to mass-produce OLED TVs, triggering a huge shock in the domestic TV industry. In this press conference, Skyworth released new OLED TVs. With the OLED self-luminous properties such as extreme black, high-reduced color performance, ultra-wide viewing angle and superior dynamic response, it also shattered due to its outstanding technical performance. There are rumors about "Improve OLED technology" in the market. After the OLED strategy and the launch of the new OLED series television, the industry and consumers have received a lot of attention.
Not only that, in September this year led by the China Electronics Video Industry Association, Skyworth has established close cooperation with LG Electronics, Konka, Changhong, Haier, Suning, Gome, China Star Optoelectronics, New Oriental and other nearly 30 color TV industry upstream and downstream industrial chains and research institutes. OLED industry alliance to accelerate OLED TV technology and market development. As the chairman unit of China OLED Industry Alliance, it is known that Skyworth is the largest domestic manufacturer of OLED strategies and products. Therefore, the “future†theme suspense poster announced this time, both inside and outside the industry, believes that at the end of 2015, Skyworth is bound to become even more sensational, refreshing the imagination of the OLED industry and new television. But in addition, does Skyworth have other new actions?
OLED leads the next decade
With the rapid maturation and development of OLEDs at the technology and market level, more and more observers believe that LCD TV technology has entered the final stage of technology, and what kind of technology will dominate the TV industry in the next decade will become a hot topic. In addition to Skyworth’s leading and pushing OLED strategy, some manufacturers have taken other actions.
For example, in the current OLED technology has matured, has always insisted on LCD TV technology, Hisense, recently released a new generation of laser cinema television in Beijing, and also announced the establishment of the "China Laser Cinema TV Industry Ecology Alliance," and TCL announced the capital with LeTV Cooperation. For a moment, the television industry has been buzzing.
However, many media and even opinion leaders expressed other opinions. For example, the famous home appliance industry observer Liu Buchen thinks that “laser TV is a niche product, companies should not use excessive force. Essentially, laser television and our common projector in the conference room are not Essential differences.†There are still some observers who believe that LeTV’s declared openness lies in the fact that after TCL’s cooperation, it cannot change its closed nature, so the industry holds a two-sided view on the ultimate state of cooperation between the two.
In fact, as the first year of OLED technology and the transition from LCD TV technology to OLED technology as a whole, the domestic TV industry has been arguing around “what is better display screen technology†in 2015. In general, OLEDs with absolute advantages in terms of contrast, color gamut, viewing angles, and responsiveness have gradually gained recognition from experts and consumers outside the industry and tend to regard OLED as The biggest winner in the television industry for the next ten years. Compared with capital cooperation, the future cooperation in OLED and other display technologies may cause a greater butterfly effect.
Therefore, the "future" series of suspense posters released by Skyworth this time, media, industry observers and peers are more inclined to speculate, Skyworth is bound to release more influential new OLED products. However, in addition to OLED, Skyworth may make other moves to stir the industry, whether there are new ideas to influence the television industry in the next decade, may only focus on December 21 waiting for the answer to be announced.
Is it a major strategic release, or a major new product release, or is it a major trend of cooperation? Once published, this group of suspenseful posters has caused heated debate in the industry and has caused speculations in and out of the industry.
How to open the door to the future
Since 2015, the TV industry has been continuously carrying out major events. Various industrial concepts have been introduced and new ones have been snatched in the future. Since its release of the OLED product strategy on August 25 of the second half of the year and the launch of new OLED products, Skyworth became the first domestic company to mass-produce OLED TVs, triggering a huge shock in the domestic TV industry. In this press conference, Skyworth released new OLED TVs. With the OLED self-luminous properties such as extreme black, high-reduced color performance, ultra-wide viewing angle and superior dynamic response, it also shattered due to its outstanding technical performance. There are rumors about "Improve OLED technology" in the market. After the OLED strategy and the launch of the new OLED series television, the industry and consumers have received a lot of attention.
Not only that, in September this year led by the China Electronics Video Industry Association, Skyworth has established close cooperation with LG Electronics, Konka, Changhong, Haier, Suning, Gome, China Star Optoelectronics, New Oriental and other nearly 30 color TV industry upstream and downstream industrial chains and research institutes. OLED industry alliance to accelerate OLED TV technology and market development. As the chairman unit of China OLED Industry Alliance, it is known that Skyworth is the largest domestic manufacturer of OLED strategies and products. Therefore, the “future†theme suspense poster announced this time, both inside and outside the industry, believes that at the end of 2015, Skyworth is bound to become even more sensational, refreshing the imagination of the OLED industry and new television. But in addition, does Skyworth have other new actions?
OLED leads the next decade
With the rapid maturation and development of OLEDs at the technology and market level, more and more observers believe that LCD TV technology has entered the final stage of technology, and what kind of technology will dominate the TV industry in the next decade will become a hot topic. In addition to Skyworth’s leading and pushing OLED strategy, some manufacturers have taken other actions.
For example, in the current OLED technology has matured, has always insisted on LCD TV technology, Hisense, recently released a new generation of laser cinema television in Beijing, and also announced the establishment of the "China Laser Cinema TV Industry Ecology Alliance," and TCL announced the capital with LeTV Cooperation. For a moment, the television industry has been buzzing.
However, many media and even opinion leaders expressed other opinions. For example, the famous home appliance industry observer Liu Buchen thinks that “laser TV is a niche product, companies should not use excessive force. Essentially, laser television and our common projector in the conference room are not Essential differences.†There are still some observers who believe that LeTV’s declared openness lies in the fact that after TCL’s cooperation, it cannot change its closed nature, so the industry holds a two-sided view on the ultimate state of cooperation between the two.
In fact, as the first year of OLED technology and the transition from LCD TV technology to OLED technology as a whole, the domestic TV industry has been arguing around “what is better display screen technology†in 2015. In general, OLEDs with absolute advantages in terms of contrast, color gamut, viewing angles, and responsiveness have gradually gained recognition from experts and consumers outside the industry and tend to regard OLED as The biggest winner in the television industry for the next ten years. Compared with capital cooperation, the future cooperation in OLED and other display technologies may cause a greater butterfly effect.
Therefore, the "future" series of suspense posters released by Skyworth this time, media, industry observers and peers are more inclined to speculate, Skyworth is bound to release more influential new OLED products. However, in addition to OLED, Skyworth may make other moves to stir the industry, whether there are new ideas to influence the television industry in the next decade, may only focus on December 21 waiting for the answer to be announced.