After bidding to become popular online in 2015 and joining hands with the Oriental Pearl, Haier and Gome, his transformation strategy has suddenly opened up. This all-star line-up portfolio TV production platform + content platform + operating platform + brand channel in the history of China's Internet TV development, is destined to leave behind a touch of color. And his goal of doing Internet TV is only one industry leader.
Cost advantage obvious price spike counterparts
Gu Wei said in an interview with reporters the other day that he was full of confidence in the "five-ball chain". He said that the current battle for entry into the living room entrance is very fierce, and traditional TV makers and Internet TV brands have played indispensable. In the final analysis, the final choice of a brand for consumers is price and quality. Siu Chi has advantages in these two points.
Domestic consumers are still unfamiliar with the production of TV sets by Megachi. The reason is that Mega has been standing behind some big-name TV brands for too long. It is mainly for some big-name manufacturers (ODM), and the products are mainly exported, and the domestic market is also It is in recent years.
Many insiders including Gu Wei have told reporters bluntly that the biggest advantage of Zhao Chi is technology research and development and cost control. It is precisely because of this, Siu Chi has been in the overseas TV OEM market.
On December 10th, the first product after the marriage of the five companies became popular in the Internet TV market, which also revealed the cost advantage that Zhao Chi was proud of. 55-inch 4K TV is only 2799 yuan, 49 baht only 2299 yuan, 43 baht as low as 1799 yuan. Such a low price makes consumers exclaim, "An Apple phone can buy two TVs, absolutely the price of cabbage." The competitiveness of this pricing is not only cheaper than traditional TV manufacturers, even if it is a spike compared to a well-known Internet TV brand. .
According to Gu Wei, Internet TV is expected to sell 12 million units in the next three years and become the industry leader.
Double-level ownership structure is stronger
Gu Wei’s confidence not only originated from the technology and cost control of Mega, but also originated from the combination of five beads and strong and strong alliances. Of course, what is more central is the underlying double-decker equity structure.
Gu Wei said that the design of Siu Chi, Popular, Oriental Pearl, Haier, and Gome was aimed at avoiding the disadvantages of the closed development model and being an open platform. It was necessary to give play to the strengths of various companies and occupy the market as soon as possible. Among the remaining four beads, he believes that the Oriental Pearl has two advantages. One is that it has an Internet TV license, and there are only seven in the country. It is relatively scarce. Second, it has excellent content. The market value of the Oriental Pearl Film is the highest in the industry. The popularity is the Internet operating platform. It used to be a famous website. There are more than 700 operating teams and technical teams. They have rich experience and know how to operate. Haier and Gome have brands and channels. Haier sells nearly 5 million TVs each year, and Gome sells more than 1 million Sanyo TVs.
Gu Wei said that with the integration of the five companies, one-year sales of Internet TV can exceed one million units, easily surpassing a certain brand of Internet TV.
"Of course, these five companies are not just product strings." Gu Wei said that only the products are not firmly connected, so they used capital market tools to string together the five companies. Even more interesting is that the equity design is still a two-tier structure.
The first level is the popular ownership structure. In August of this year, Zhao Chi announced that it had participated in bidding for a 63% stake in Beijing Fengxing Online Technology Co., Ltd., and the bidding price was 967 million yuan. Gu Wei revealed that in the future, popular online addition to the controlling shareholder Mega shares, Oriental Pearl, popular management team, Haier, Gome, etc. will all participate.
The second layer is Mega's equity structure. In Siu Chi's latest incremental plan, Oriental Pearl intends to subscribe for 178 million shares, or approximately 2.2 billion yuan, and Qingdao Haier and Gome intend to subscribe for 30 million shares, each of which amounts to approximately 370 million yuan. The three companies subscribed for 2.94 billion yuan in total, which was 238 million shares, accounting for approximately 13% of the company's total share capital after the increase.
Gu Wei believes that such a double-level equity arrangement can form an effective incentive for all parties, so that the stringed relationship will be more solid, so as to exert its combat effectiveness.
Three years to achieve a market value of 50 billion
As an entrepreneur, Gu Wei does not shy away from his own conservative. "Our super-raised funds, which we listed in 2010, were used up this time, and it took nearly five years." He thinks that conservation is actually a stable manifestation. "We must have more than 90% certainty to make such a big investment." ".
According to the fixed-income program, the 2.94 billion yuan fund raised by the company will be used for the operation of popular Internet TV, including setting up an intelligent super TV hardware platform and building video, games, medical care, education, e-commerce, etc. Content cloud platform, building a full-channel coverage of its own brand sales platform.
Although it is touch network, but Gu Wei's focus is still on the TV platform and end users. Correspondingly, he does not agree with the Internet industry's endless way to burn money.
According to his meaning, the prevailing Internet TV will use the Oriental Pearl's license plate and content to layout and share it with each other. In addition, he does not exclude the introduction of iQIYI or Youku and other excellent websites in the future.
He said that with more than 10 million basic users, everything is good to do. "We may be doing popular video, popular sports, popular medical care, popular education, and popular cinema. Our business model will come out, including some operations of the Internet of Things." Gu Wei said that the new business model will be considered in the second half of next year," Ultimately Mega does not only rely on hardware to make money, but it can also be achieved through Internet operations."
According to the reporter, as one of the two-tier equity structures is popular online, the future arrangement is listed. According to Gu Wei’s understanding, when the popularity of online users reaches 12 million or more, the valuation of this platform may reach 50 billion yuan.
Cost advantage obvious price spike counterparts
Gu Wei said in an interview with reporters the other day that he was full of confidence in the "five-ball chain". He said that the current battle for entry into the living room entrance is very fierce, and traditional TV makers and Internet TV brands have played indispensable. In the final analysis, the final choice of a brand for consumers is price and quality. Siu Chi has advantages in these two points.
Domestic consumers are still unfamiliar with the production of TV sets by Megachi. The reason is that Mega has been standing behind some big-name TV brands for too long. It is mainly for some big-name manufacturers (ODM), and the products are mainly exported, and the domestic market is also It is in recent years.
Many insiders including Gu Wei have told reporters bluntly that the biggest advantage of Zhao Chi is technology research and development and cost control. It is precisely because of this, Siu Chi has been in the overseas TV OEM market.
On December 10th, the first product after the marriage of the five companies became popular in the Internet TV market, which also revealed the cost advantage that Zhao Chi was proud of. 55-inch 4K TV is only 2799 yuan, 49 baht only 2299 yuan, 43 baht as low as 1799 yuan. Such a low price makes consumers exclaim, "An Apple phone can buy two TVs, absolutely the price of cabbage." The competitiveness of this pricing is not only cheaper than traditional TV manufacturers, even if it is a spike compared to a well-known Internet TV brand. .
According to Gu Wei, Internet TV is expected to sell 12 million units in the next three years and become the industry leader.
Double-level ownership structure is stronger
Gu Wei’s confidence not only originated from the technology and cost control of Mega, but also originated from the combination of five beads and strong and strong alliances. Of course, what is more central is the underlying double-decker equity structure.
Gu Wei said that the design of Siu Chi, Popular, Oriental Pearl, Haier, and Gome was aimed at avoiding the disadvantages of the closed development model and being an open platform. It was necessary to give play to the strengths of various companies and occupy the market as soon as possible. Among the remaining four beads, he believes that the Oriental Pearl has two advantages. One is that it has an Internet TV license, and there are only seven in the country. It is relatively scarce. Second, it has excellent content. The market value of the Oriental Pearl Film is the highest in the industry. The popularity is the Internet operating platform. It used to be a famous website. There are more than 700 operating teams and technical teams. They have rich experience and know how to operate. Haier and Gome have brands and channels. Haier sells nearly 5 million TVs each year, and Gome sells more than 1 million Sanyo TVs.
Gu Wei said that with the integration of the five companies, one-year sales of Internet TV can exceed one million units, easily surpassing a certain brand of Internet TV.
"Of course, these five companies are not just product strings." Gu Wei said that only the products are not firmly connected, so they used capital market tools to string together the five companies. Even more interesting is that the equity design is still a two-tier structure.
The first level is the popular ownership structure. In August of this year, Zhao Chi announced that it had participated in bidding for a 63% stake in Beijing Fengxing Online Technology Co., Ltd., and the bidding price was 967 million yuan. Gu Wei revealed that in the future, popular online addition to the controlling shareholder Mega shares, Oriental Pearl, popular management team, Haier, Gome, etc. will all participate.
The second layer is Mega's equity structure. In Siu Chi's latest incremental plan, Oriental Pearl intends to subscribe for 178 million shares, or approximately 2.2 billion yuan, and Qingdao Haier and Gome intend to subscribe for 30 million shares, each of which amounts to approximately 370 million yuan. The three companies subscribed for 2.94 billion yuan in total, which was 238 million shares, accounting for approximately 13% of the company's total share capital after the increase.
Gu Wei believes that such a double-level equity arrangement can form an effective incentive for all parties, so that the stringed relationship will be more solid, so as to exert its combat effectiveness.
Three years to achieve a market value of 50 billion
As an entrepreneur, Gu Wei does not shy away from his own conservative. "Our super-raised funds, which we listed in 2010, were used up this time, and it took nearly five years." He thinks that conservation is actually a stable manifestation. "We must have more than 90% certainty to make such a big investment." ".
According to the fixed-income program, the 2.94 billion yuan fund raised by the company will be used for the operation of popular Internet TV, including setting up an intelligent super TV hardware platform and building video, games, medical care, education, e-commerce, etc. Content cloud platform, building a full-channel coverage of its own brand sales platform.
Although it is touch network, but Gu Wei's focus is still on the TV platform and end users. Correspondingly, he does not agree with the Internet industry's endless way to burn money.
According to his meaning, the prevailing Internet TV will use the Oriental Pearl's license plate and content to layout and share it with each other. In addition, he does not exclude the introduction of iQIYI or Youku and other excellent websites in the future.
He said that with more than 10 million basic users, everything is good to do. "We may be doing popular video, popular sports, popular medical care, popular education, and popular cinema. Our business model will come out, including some operations of the Internet of Things." Gu Wei said that the new business model will be considered in the second half of next year," Ultimately Mega does not only rely on hardware to make money, but it can also be achieved through Internet operations."
According to the reporter, as one of the two-tier equity structures is popular online, the future arrangement is listed. According to Gu Wei’s understanding, when the popularity of online users reaches 12 million or more, the valuation of this platform may reach 50 billion yuan.