If you give a key word summary for the past 2015, I believe that "Maker" is the key that cannot be bypassed.
In the past few years, under the impetus of semiconductor manufacturers, various powerful and full-performance modules have been pushed to the developers. The hardware development in the new era is becoming more and more simple. Furthermore, the open source community's fiery, policy support, and many ordinary people, including students, artists and designers, have joined this wave of makers.
A new era is transforming the global innovation process.
Open source development board makes creation easier
We know that electronic products are made up of different components, and only by properly "assembling" them together can they work. The most important thing in this process is "technology," and the key to technology is people. Sander Arts, vice president of marketing at Atmel, once said: "Technology can only be given life if it is touched and used."
Sander Arts, Vice President of Marketing, Atmel
But in the past, the people in the words of Art are limited to those who have received electronic professional education. Because the products were developed before, the engineers used the chip to design with different peripherals. Each resistor inside, each capacitor needs careful consideration by engineers. Those who have no professional education are unlikely to solve the problem completely.
However, the emergence of the development board represented by Arduino has greatly reduced the barriers to entry in the electronic design industry.
According to Art, Arduino is an open source development board based on Atmel controllers, the board's rich peripherals and the huge technical resources provided by the corresponding open source community. Especially in the latter, this community is very important, and the projects and code that many developers share in it make our hardware development easier than ever. Arts emphasizes.
And Arduino is indeed supported by the majority of electronic enthusiasts.
According to Arts, Hackday, a college hacking marathon, held a hardware competition. Eighty percent of the top ten works selected were developed using Arduino. This reflects the strong appeal and applicability of the Arduino itself. It also reflects Atmel's support for this product, supporting the vision and mission of hardware construction.
Infinite imagination space brought by innovation
Arts shared a sentence: "The best way to predict the future is to create it yourself, create it in a way that makes sense. Everything is possible." In this sentence, we can see the views expressed by Arts. As long as you dare to think, many products can become a reality.
However, many engineers are limited by the limitations of their work and the reduction of communication with the outside world, so there are not many innovative ideas. But this changed after the emergence of products like Arduino. Arts pointed out that new hardware participants, including artists and designers, bring a lot of ideas to the Arduino community. Make the hardware more interesting and make the maker more passionate.
Arts cited the following different examples of applying Arduino:
Example 1: An ALS patient named Parkers developed an eye-controlled wheelchair. Since this product is open source, anyone can use this idea for their own products.
Example 2: Someone created a prosthesis called Open Bionics, which is also an open source product that can be easily used by people in need to make a very cheap lightweight prosthesis.
Example 3: A Dutchman living in California made a irrigation system called Vinduino that intelligently irrigate the vineyard. According to him, this system can save 25% of the water in the vineyard, and the product is also open source.
In addition to open source, the commonality of these products is also developed by Arduino, which are creative products developed for different needs.
Only these constant ideas can promote better progress in the world.
Atmel's new strategy helps makers
Advanced technology coupled with creative developers provides the foundation for the development of the makers to change the times. But for these creators, if you want to succeed, you need some other support.
Arts said that as a semiconductor company dedicated to serving makers, Atmel's goal is to build the ecosystem of the entire maker community more complete.
“Building a complete ecosystem from the creation of space to the market-leading process requires a variety of different elements. Some of the makers may lack the support of semiconductor companies; some lack the help of legal services; some lack funds and some lack. Manufacturing, Atmel hopes to help everyone and work together in the process," adds Art.
To help the maker community, Atmel is also making some changes.
The American semiconductor company, established in 1984, has gradually jumped out of the traditional marketing model in recent years and is building a big platform. According to Arts, the new Atmel platform focuses on the following tasks:
First, move closer to social media to solve the promotion problem for makers.
According to the data provided by Art, Atmel knows that Atmel has the largest number of views in the ARM community. In addition, Atmel's blog content and reading volume is worth mentioning compared with the data compiled by other 30 semiconductor companies' blogs. In other words, Atmel has a huge fan base.
In the words of Arts, Atmel is not only a company that sells semiconductors, but also a media company that sells semiconductors.
Help promote the use of Atmel products through these platforms. This is a win-win choice for both Atmel and developers.
Second, cooperate with the crowdfunding platform to provide sales channels for makers.
We know that the current maker products have low visibility and lack of funds. Atmel sees this and uses its large platform to connect developers with crowdfunding platforms such as kickstarter and indiegogo to provide developers with sales channels for products. .
Arts gave us an example: a company that had received tens of thousands of dollars in crowdfunding on crowdfunding sites with the help of Atmel.
Furthermore, technical support is a must.
The key to the success of technology as a product is the focus of the makers. For Atmel, this is the fundamental service. After all, this is also the basis for semiconductor companies to stand up.
In addition to providing the above services, Atmel also works with companies at home and abroad to help the creatives. For example, in the domestic and Jingdong cooperation to hold a maker competition, and WeChat partnership to build a development board. These methods can greatly reduce the development difficulty of developers.
As the artist said: "Atmel at this time is undoubtedly an incubator."
Of course, Atmel's provision of the above services is based on the need for developers to use Atmel products for development.
Asked about the future of makers, Art replied that many countries and regions, including China, are promoting maker education, and believe that the impact of makers in the future will be unlimited.
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