Price wars, gift wars, subsidy wars, and back-to-back battles ... In order to seize the opportunity of the longest golden week in history, the “last straw†in the cold year, and warm up the home appliances market in the first half of the year, home appliance manufacturers can be said to have done their best . Looking back at the double-sales market promotion, although there are numerous promotions, attracting a lot of consumers' eyeballs and achieving a good sales performance, there is still a clear gap between the original wishes of the manufacturers and the golden week in previous years. A far cry from the past, in the past, the popularity of the shop was overwhelming, and the lively scenes of consumers were not reproduced. The reason is that the author believes that although there is a downturn in the consumption of the global financial crisis and other reasons, the most fundamental problem is that the sales promotion methods of home appliance manufacturers are lacking in new ideas. Various promotional activities may seem like a lot of tricks. The price competition has competed in the Red Sea, and consumers have already had visual and psychological fatigue for all kinds of price wars, and it is difficult to completely stimulate consumer enthusiasm.
After more than 30 years of development, China’s home appliance market has made great progress and maturity from technology to products, but market competition has been at the low end of price competition and there have been few breakthroughs. Although there are also slogans such as service competition offered by companies, most of them only stay on the concept of speculation, or they are the price-defying price wars that extend the time for repairs. Indeed, the price war can give consumers a strong sense of stimulation to attract the attention of consumers, but as the concept of consumer spending has become more mature, simple price war has been difficult to really impress consumers. For mature consumers, what is really needed is a more complete, systematic, and user-friendly service. This requires home appliance manufacturers to leap into the blue ocean of service competition from the price-competitive Red Sea, and only then can it The market potential has become a driving force for consumption in order to reverse the downturn in the market and open the door for the market to recover in the second half of the year.
The Blue Ocean for service competition is not only after-sales service such as delivery, installation, and maintenance, but also more important pre-sales and in-sale services. The current major brands can be said to be doing better, but pre-sale and in-sale services, In China's home appliance industry, it is still very scarce, and these are the urgent needs of consumers who are relatively lacking in home appliance knowledge. During the double festival, Beijing Fengtai consumer Mr. Liu purchased a complete set of appliances at a certain home appliance store for a one-off home decoration. At the beginning, he purchased according to his own plan. The final calculation requires a total of over 32,000 yuan, which coincides with the day. The store manager personally received the consultation. He tried to consult it. Unexpectedly, with the help of the manager, he eventually saved more than 4,000 yuan. He spent only 28,000 yuan to buy back the original package he wanted. Home appliances. After Mr. Liu returned, he immediately introduced two friends to purchase, and these two friends also moved back to the complete set of home appliances of RMB 36,000 and RMB 42,000 respectively with the help of the manager. Mr. Liu said that with the help of professionals is good, not only the product is more reasonable to buy, but also can save a lot of costs, if the various home appliance manufacturers can launch such a service just fine.
Mr. Liu’s wish is actually the expectation of most consumers. Not only that, but like custom-made home appliances and home-to-doors planning are all services that consumers aspire to. Appliance service is a very esoteric topic. The blue ocean of service competition has an unusually broad and fascinating landscape. Home appliance manufacturers can only get rid of the price war if they can only improve their own service systems based on the actual needs and needs of consumers. The double-edged sword can win the final victory in the fierce market competition.
After more than 30 years of development, China’s home appliance market has made great progress and maturity from technology to products, but market competition has been at the low end of price competition and there have been few breakthroughs. Although there are also slogans such as service competition offered by companies, most of them only stay on the concept of speculation, or they are the price-defying price wars that extend the time for repairs. Indeed, the price war can give consumers a strong sense of stimulation to attract the attention of consumers, but as the concept of consumer spending has become more mature, simple price war has been difficult to really impress consumers. For mature consumers, what is really needed is a more complete, systematic, and user-friendly service. This requires home appliance manufacturers to leap into the blue ocean of service competition from the price-competitive Red Sea, and only then can it The market potential has become a driving force for consumption in order to reverse the downturn in the market and open the door for the market to recover in the second half of the year.
The Blue Ocean for service competition is not only after-sales service such as delivery, installation, and maintenance, but also more important pre-sales and in-sale services. The current major brands can be said to be doing better, but pre-sale and in-sale services, In China's home appliance industry, it is still very scarce, and these are the urgent needs of consumers who are relatively lacking in home appliance knowledge. During the double festival, Beijing Fengtai consumer Mr. Liu purchased a complete set of appliances at a certain home appliance store for a one-off home decoration. At the beginning, he purchased according to his own plan. The final calculation requires a total of over 32,000 yuan, which coincides with the day. The store manager personally received the consultation. He tried to consult it. Unexpectedly, with the help of the manager, he eventually saved more than 4,000 yuan. He spent only 28,000 yuan to buy back the original package he wanted. Home appliances. After Mr. Liu returned, he immediately introduced two friends to purchase, and these two friends also moved back to the complete set of home appliances of RMB 36,000 and RMB 42,000 respectively with the help of the manager. Mr. Liu said that with the help of professionals is good, not only the product is more reasonable to buy, but also can save a lot of costs, if the various home appliance manufacturers can launch such a service just fine.
Mr. Liu’s wish is actually the expectation of most consumers. Not only that, but like custom-made home appliances and home-to-doors planning are all services that consumers aspire to. Appliance service is a very esoteric topic. The blue ocean of service competition has an unusually broad and fascinating landscape. Home appliance manufacturers can only get rid of the price war if they can only improve their own service systems based on the actual needs and needs of consumers. The double-edged sword can win the final victory in the fierce market competition.
Excellent metal material, which guarantees durability.
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