"Snow Wright" has a taste, and Chai Guosheng, the leader of "Snow Wright", has more taste. This taste is reflected in two words, that is, "culture." Chai Guosheng sat in front of the reporter indifferently. His wisdom and calmness, his courage to be the first person, the hardships of the entrepreneurial period, followed his clear and firm thinking, such as the same thick book, let people slowly approach, and then Read carefully...
The first dream: to enter the hot land of entrepreneurship
Chai Guosheng was born in an ordinary teacher family. His parents had no background and entered the school of Fudan University with his own efforts. Since then, he has had an indissoluble bond with "Brightness." In the years when they came to work in Guangdong, Chai Guosheng’s dreams were realized in reality. He has played a major role in the big stage of the lighting industry.
Chai Guosheng clearly remembers that after graduating from the optical power major of Fudan University in the late 1970s, he returned to his hometown of a light bulb factory in Yunnan. As a professional technician, he enthusiastically put his expertise into production and soon became one of the few engineers in the factory. However, after all, Yunnan is far away and the level of economic development is not high. In Chai Guosheng's view, as an intellectual must contribute to social development, it is worthy of being worthy of himself. He came up with the idea of ​​going out to start a business.
Chai Guosheng set foot on the hot land of Guangdong in 1991. After working for others for nearly 10 months, he found a cooperative partner in Nanhai City, raised a little start-up capital, and founded the predecessor of "Snow Wright"--- Huaxing Optoelectronics Industrial Company. At that time, there was no relationship between the lack of funds. Chai Guosheng’s entrepreneurial road was very difficult, and a penny would have to be split into two halves. He smiled and said: "There was a month when the 30,000 yuan that was going to be used for paying wages was looted by the thief. It was really a blue sky at the time. When I heard the news, my head was blank, but I was still worried about it. It took a few days to get paid. You think about how difficult the situation was at the time.
The second dream: have your own "home"
Some people say that if you want to know Chai Guosheng, you only need to know the "Snowlet" brand. It is not enough. Only when you really walk into his heart and enter his life, you will have a more comprehensive view of Chai Guosheng. Understand, you will understand the true cultural connotation behind "Snow Wright". In the interview, Chai Guosheng said: "At that time, I dare not say that it is a day-to-day plan, but it also took care of 'everyone' forgot the 'little family'." Speaking of this, Chai Guosheng's expression is heavy.
One day in 1992, Chai Guosheng’s lover came to visit him with his 10-year-old son. Because he was busy with his work, he hurriedly “thrown†the two girls into a simple small guest house, even eating for more than ten days. No time, let alone go out with my son and lover. On the day of leaving, the son pulled his father's hand in tears and said: "Dad, my mother and I are leaving. Can you accompany me and my mother for dinner?" The son’s words, suddenly let the firewood Guosheng’s nose was sour, and his eyes were red. He touched his son's face and said, "Go, Dad takes you to dinner."
In a small restaurant, Chai Guosheng asked for half a catty of shrimp. He and his lover were reluctant to take a bite. Seeing his son's satisfaction, his lover secretly wiped his tears. Chai Guosheng's heart was even more uncomfortable, but the tears only went to the stomach. pharynx. From that moment on, Chai Guosheng made up his mind that the cause must be successful. He wants to make his son happy and let his lover be happy.
Recalling that year, natural feelings deepened, Chai Guosheng sighed: "If even your own days are not good, even your own home can not take care of, and talk about what ideals, how to help others?" In 2002, in business The purpose of “100-year-old shop†and “humanized management†was that the “Hua Xing†at that time moved to the Nanshan Shishan Industrial Park, giving the employees a warm “homeâ€.
One year after the Spring Festival, I went home to visit relatives. Chai Guosheng also went to the school to see it. What shocked him was that the primary school in front of him was still ruined many years later. In 2004, Chai Guosheng donated 200,000 yuan to the Hope School of Puxihe Primary School in Jianghezhou, and finally turned the primary school into a central primary school in his hometown.
Looking at the Yunnan man in front of him, he not only saw the image of a tall and amiable father, but also saw an image of an outstanding entrepreneur who has a high sense of responsibility to society.
The third dream: to create a world-class lighting company
At the beginning of the company's establishment, Chai Guosheng established a firm philosophy: quality comes from technology. At that time, the size of "Hua Xing" was small and its ambition was not short. Chai Guosheng proposed to be the best product. This goal has been ridiculed, but he and his team achieved the original goal in less than five years. Based on this, Chai Guosheng launched a third dream: “Creating a world-class lighting companyâ€. Some domestic enterprises do not pay attention to the brand, although it is not news, but the constant influx of foreign brands, Chai Guosheng really feel hurt and self-respect.
Can't the locals make a good brand? For the "short-sighted" phenomenon of some domestic enterprises, Chai Guosheng saw the crisis, but also saw the inherent strength of his own enterprise. After more than a decade of development, Shellett has entered a rapid growth period. However, the company is under pressure to expand production scale and upgrade product quality. The company's production capacity and supporting capacity at that time could not meet the current situation of the company's rapid development, and it is increasingly difficult to meet the market requirements. In this way, the idea of ​​going public is generated. On July 12, it passed the audit of the audit committee and lasted for more than three months. It created a record in the Chinese capital market at that time. It was the private enterprise that had the shortest time since the filing of the document and the smooth meeting.
The listing has given Shelly a rapid development opportunity. At the same time, the listing has greatly increased the visibility of Shell, and it has become easier to market and attract more talent. Chai Guosheng is full of expectations for the future of "Snow Wright" and also puts forward higher requirements for Shell Wright: "Snow Wright is moving towards a world-class enterprise and becoming the best and world-class lighting company in China."
Finally, Chai Guosheng said: "Life is inevitable. Only by working hard to grasp the opportunity can we realize the dream of creating a brand."
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