DisplaySearch, a global display market research and consulting firm, pointed out in its latest quarterly report and forecast that the AMOLED display market continued to grow, with shipments reaching a peak of 19.8 million in the second quarter, up 4% from the previous quarter and growing over the same period last year. twenty four%. Revenue reached $123.4 million, down 1% from the previous quarter and 13% from the same period last year, while the average selling price (ASP) was down 9% from the first quarter. Compared with last year, shipments of main display, sub display, car audio display and industrial display increased by 16%, 77%, 35% and 295% respectively.
With the increasing popularity of OLEDs in the small and medium-sized display market (such as mobile phone main and sub-displays, MP3 and car audio control panels), compared with LCD in terms of image quality, viewing angle, size, response time and resolution. The advantages make them more and more competitive, which is 75% to 100% more than the same size TFT LCD. With Samsung SDI entering full-scale production, Chi Mei and LG qualified products will begin to ship, AMOLED display will start to impact the market. In addition, Sony is expected to start producing 11-inch AMOLED TV display in the fourth quarter of this year. Screen. For the next year, DisplaySearch expects AMOLED display to enter the mobile phone main display and digital camera will include TPO (Tongbao Optoelectronics), LG.Philips LCD (LPL) and Casio into the list of suppliers, OLED market revenue will increase by 117% .
Table 1 lists the data for the top five OLED display suppliers in the global market with 85.4% share. In a few quarters, the PMOLED market scored two new companies for the first time - Visionox and Truly in China. In the next quarter, MED is expected to begin production of microdisplays as eMagin's first competitor.
Top-5 OLED applications: Shipments, market share and growth, 2Q07 (k units)
Rank
Application
Shipments
Market
Share
Y/Y
Growth
Q/Q
Growth
1
Sub-display
14,063
70.9%
77%
12%
2
MP3
3,465
17.5%
(47%)
(14%)
3
Main displays
873
4.4%
16%
(11%)
4
Car audio
531
2.7%
35%
(11%)
5
Industrial
762
3.8%
295%
(4%)
Other
140
0.7%
12%
0%
Total
19,834
100.0%
twenty four%
4%
AM (active matrix) OLED displays continue to be shipped in volume. Samsung SDI, Kodak, Sony, and eMagin shipped 1.445 million units in the second quarter, covering MP3, mobile phones and near-eye applications. Overall, Pioneer ranked first with 5.1 million units of shipments, followed by Sic Bo Technology (4.8 million units), Samsung SDI (370 units), LGE (3.1 million units) and TDK (1.3 million units). It should also be noted that LGE will not produce PMOLED in the third quarter, but will instead produce AMOLED.
Sub-display and MP3 display shipments were 14.1 million and 3.5 million, respectively, accounting for 88% of total shipments. While other application areas, such as the main display and industrial display, have grown significantly, the sub-display shipments in Japan are very strong and are the main driving force for growth. The growth of the main display is mainly due to the use of Samsung OLED panels by Kyocera, Nokia and other Japanese mobile phone manufacturers.
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