The 9th Peking University Guanghua New Year Forum - "The Road to Olympics and Brands" was held on January 5, 2007 at Peking University's Centennial Lecture Hall. Sohu Finance was a strategic partner of the event and broadcast live on the forum. The following are the reports from the front: Huang Ming (Chairman and President of Huangming Solar Group): First of all, thank the organizers, thank the host, thank you for giving me this opportunity! The theme of today's speech is "use it first, then sell it well", the brand's ability. Why do you want to ask this question? The most important thing is that the impetuousness of the whole society has caused the lack of brands. Why many enterprises are not competitive. Many quality problems, such as Sudan red, poisonous fans, poison bean sprouts, etc., now have anti-dumping, blind pursuit of big, and Occupancy is our overall lack of direction and profit model. So where is the most fundamental problem? We believe that more enterprises have so many opportunities in the early days of reform and opening up. Everyone is pursuing entrepreneurship and development. This is not wrong. But the essence is reversed. It first pursues good selling, no matter how good the consumer is. In fact, according to the principle of equivalent exchange, valuable and easy to use can be sold, and when the result is first to sell well, it will inevitably cause many problems. In the end, it will hurt yourself. On the first surface, we look at homogenization. In fact, we only want to sell well, do not seek for good use, and only respect ourselves for not respecting customers, resulting in no equivalent exchange. I didn't think about cheating customers at first, but in the end I had such a deficiency. The lack of scientific research is that there is insufficient understanding of consumers or lack of confidence in developing and understanding such products. The pursuit of occupancy on the third surface does not substantially understand the perpetual essence of the enterprise.
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