Ecological construction is the current hot trend. Under the background of convergence of hardware technology, software strength, Internet services, and content resources have become the main points of competition. As a result, Internet TV manufacturers have accelerated content deployment and many have completed the ecological layout of content.
LeTV has always promoted its own ecological content. Its ecological model is simply platform + content + terminal + application. LeTV will call its own ecological model an "open closed ecology." In fact, LeTV's logic is simple: Attract low prices to consumers to buy TV, quickly acquire and accumulate a large number of users, and then think of ways to make these existing users pay, so as to gain. To put it plainly, LeTV only delayed the payment of part of the hardware money originally needed to buy TV, and earned it through advertising and membership fees. At the expense of the user experience, many consumers think that they have bought a low-cost TV and have made a great deal of money. Actually, they have to spend a lot of time watching advertisements for this TV. Every year, they also need to pay 490 yuan. annual fee.
The music content of LeTV is more like an embroidered pillow in which gold and jade are crushed, and it is very easy to listen to it. Judging from the viewing experience, Le Vision's film sources are very limited and it is a self-sufficient closed-loop ecosystem. Since LeTV did not obtain the license from the licensee, its content resources mostly come from LeTV. The coverage of the content is very narrow. The descendants of the recently sunk Korean sun can't be watched on LeTV, and the drama can be watched normally in the cutting-edge brand Storm TV.
Not long ago, Storm Technology held an ecological strategy conference. At the conference, the China Music Group, the interaction of Tianxiang, and the straw bear film industry opened a brand new “Internet+entertainment†pattern, completing the fields of film and television, music, and games. Content ecological layout. The straw bear film industry signing Wu Qilong and Liu Shishi at the press conference was a major highlight of the strategic layout of the storm. The storm thus occupied the position of copyright upstream. With Liu Shishi, Wu Qilong, Zhao Liying and other star shareholder resources, the storm will force film and television production, and use this to create a super IP, users can also watch the exclusive copyright of the storm movies and TV dramas directly on the storm tv.
Since then, the ecological layout of the storm has been completed, and there is a big difference from LeTV's ecological model.
Most of LeTV's content ecology depends on its own LeTV network, which has a serious shortage of resources. LeTV itself also recognizes this issue. Therefore, we have taken another path to create a dedicated IP. From the result point of view, Prince Edward was promoted to fire, and LeTV had little success in self-produced dramas, but Prince Edward's popular model could not be duplicated, and miracles such as Prince Edward could no longer appear. Due to the low cost and quality of LeTV's self-produced screenplay, and its intention to cater to the “rotting†and “base†culture of some netizens, these episodes are not suitable for viewing on home-based TVs, and families love to see the newest hospitals. Lines and hot episodes, LeTV does not cover much.
The storm has established three super-body ecology: DT and VR computing platform ecology, content ecology and IP entertainment ecology. This open platform content ecology is one step closer to LeTV's closed-loop ecosystem. In addition to the superior resources of Stormwind, Stormwind TV also cooperated with platforms such as Aofei Animation, iQiyi, PPS, and GITV to create an ecological content empire. The open integration model enables Storm TV to have a wider coverage of content, large movie theaters and hot TV dramas, and high coverage of popular IP resources.
In addition, the storm through the acquisition of film and television production and distribution party - straw bear picture industry, completed a long-term investment in copyright, straw bear bears the shadow of the Shushan War this super IP, and its future copyright is naturally owned by the storm. The Storm intends to set up a film business, participate in film and television production, and participate in the shooting of the Lushan War Memorial 2 to create a Super IP. There are production teams such as straw bears, and equipped with DT and VR computing platforms for storm media, the quality of storm-made content is also higher.
From this perspective, the content of Storm TV is more complete than LETV, and the potential energy is stronger. It can be said that in the number of new films, Storm TV has already exceeded LeTV. The era of Internet TV hardware is over. It is only by grasping content resources that it can occupy the leading position. At this point,
The advantages of Storm TV fade away and the future development is immeasurable.
LeTV has always promoted its own ecological content. Its ecological model is simply platform + content + terminal + application. LeTV will call its own ecological model an "open closed ecology." In fact, LeTV's logic is simple: Attract low prices to consumers to buy TV, quickly acquire and accumulate a large number of users, and then think of ways to make these existing users pay, so as to gain. To put it plainly, LeTV only delayed the payment of part of the hardware money originally needed to buy TV, and earned it through advertising and membership fees. At the expense of the user experience, many consumers think that they have bought a low-cost TV and have made a great deal of money. Actually, they have to spend a lot of time watching advertisements for this TV. Every year, they also need to pay 490 yuan. annual fee.
The music content of LeTV is more like an embroidered pillow in which gold and jade are crushed, and it is very easy to listen to it. Judging from the viewing experience, Le Vision's film sources are very limited and it is a self-sufficient closed-loop ecosystem. Since LeTV did not obtain the license from the licensee, its content resources mostly come from LeTV. The coverage of the content is very narrow. The descendants of the recently sunk Korean sun can't be watched on LeTV, and the drama can be watched normally in the cutting-edge brand Storm TV.
(Figure: LeTV's upper left corner shows the video source is LeTV)
Not long ago, Storm Technology held an ecological strategy conference. At the conference, the China Music Group, the interaction of Tianxiang, and the straw bear film industry opened a brand new “Internet+entertainment†pattern, completing the fields of film and television, music, and games. Content ecological layout. The straw bear film industry signing Wu Qilong and Liu Shishi at the press conference was a major highlight of the strategic layout of the storm. The storm thus occupied the position of copyright upstream. With Liu Shishi, Wu Qilong, Zhao Liying and other star shareholder resources, the storm will force film and television production, and use this to create a super IP, users can also watch the exclusive copyright of the storm movies and TV dramas directly on the storm tv.
Since then, the ecological layout of the storm has been completed, and there is a big difference from LeTV's ecological model.
Most of LeTV's content ecology depends on its own LeTV network, which has a serious shortage of resources. LeTV itself also recognizes this issue. Therefore, we have taken another path to create a dedicated IP. From the result point of view, Prince Edward was promoted to fire, and LeTV had little success in self-produced dramas, but Prince Edward's popular model could not be duplicated, and miracles such as Prince Edward could no longer appear. Due to the low cost and quality of LeTV's self-produced screenplay, and its intention to cater to the “rotting†and “base†culture of some netizens, these episodes are not suitable for viewing on home-based TVs, and families love to see the newest hospitals. Lines and hot episodes, LeTV does not cover much.
The storm has established three super-body ecology: DT and VR computing platform ecology, content ecology and IP entertainment ecology. This open platform content ecology is one step closer to LeTV's closed-loop ecosystem. In addition to the superior resources of Stormwind, Stormwind TV also cooperated with platforms such as Aofei Animation, iQiyi, PPS, and GITV to create an ecological content empire. The open integration model enables Storm TV to have a wider coverage of content, large movie theaters and hot TV dramas, and high coverage of popular IP resources.
In addition, the storm through the acquisition of film and television production and distribution party - straw bear picture industry, completed a long-term investment in copyright, straw bear bears the shadow of the Shushan War this super IP, and its future copyright is naturally owned by the storm. The Storm intends to set up a film business, participate in film and television production, and participate in the shooting of the Lushan War Memorial 2 to create a Super IP. There are production teams such as straw bears, and equipped with DT and VR computing platforms for storm media, the quality of storm-made content is also higher.
From this perspective, the content of Storm TV is more complete than LETV, and the potential energy is stronger. It can be said that in the number of new films, Storm TV has already exceeded LeTV. The era of Internet TV hardware is over. It is only by grasping content resources that it can occupy the leading position. At this point,
The advantages of Storm TV fade away and the future development is immeasurable.
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