Entering September, with the arrival of the Mid-Autumn Festival and National Day, the shadows in the off-season began to stay away from the lighting market, and the merchants were looking forward to the peak season. In the major lighting markets in Chongqing, various promotional activities are already in full swing.
According to the survey, most of the promotions will be launched on the National Day. In this regard, Zhang Huaqi, manager of the Light Mart Brand Expansion Alliance Center, has his unique views. He said that it is better to engage in promotional activities a few days before the festival, so that you can win some consumers when other peer activities have not yet begun, so that the peak consumption will come early. At the same time, the popularity of the event is played out, so that consumers get benefits, and through their word of mouth, when the holiday arrives, attract more consumers.
For the off-season to say goodbye, Manager Zhang said that many people regard the off-season as a beast and wait for the peak season. The off-season accounts for one-third of the whole year, and it is a big loss to waste this one-third of the time. In fact, this period of time is a very important breakout period for second-tier brands. In the off-season, the second-line brands are less suppressed by the first-line brands, and they can give full play to their own advantages and carry out anti-season promotions. To shape the brand, opening the market can achieve twice the result with half the effort, and the cost is much lower than usual.
In contrast, this year, Auxos made full use of the off-season time and successfully created a classic case of “anti-season promotionâ€. In the past few months, various promotional activities of the Australian company have been launched in the country, not only increasing advertising investment, but also launching different promotions for dealers and consumers. Du Yingxi, regional manager of Auxos in Chongqing, said that the peak season is only a man-made concept. It should not let the season lead the people, but should be dominated by the people. In the concept of the Australians, even in the off-season, we must break through. Therefore, in the past few months, the sales of the Australians have not only declined, but have risen sharply, and the number of outlets has also increased. Zhu Zhihua, manager of the Auxo Sichuan Operations Center, once said a word at the Auker Sichuan Dealer Conference, which impressed the reporter: "The direction of the tree is determined by the wind, and the direction of the person is determined by himself.
The OLED display market continued to thrive in the second quarter of 2007. The real profit of the first half of the year was only 83.27 million yuan. Only the differentiation is the permanent way for the light source enterprises. The large-scale business of China's lighting and lighting should be greater as the lighting of the ancient town must be operated from the brand to the business. Why is the city's energy-saving lamps going abroad as a protagonist?
1
Mechanical Seal,Water Pump Mechanical Seal,Carbon Graphite Seal
Champagne Flutes,Dish Co., Ltd. , http://www.nsdinnersets.com