On June 16, 2015, the 13th China International Software and Information Service Fair with the theme of “Data Intelligence, Cross-border Interconnection†was grandly opened at Dalian World Expo Plaza. AMD, a semiconductor industry giant that designs and integrates cutting-edge technologies, has participated in a number of industry-leading companies. Many well-known IT companies, senior research and consulting executives, and well-known industry speakers gave wonderful speeches.
Mr. Allen Lee, Vice President of AMD and General Manager of China R&D Center, presented a keynote speech entitled “Excellent Graphic Processing to Create a Smart Connected World†at the invitation of the organizers of the conference. He shared with the guests and the media how AMD Extend the scope of GPU applications beyond graphics processing to image processing, speech recognition, deep neural networks, and high-performance computing applications such as big data analytics.
Mr. Li Xinrong, Vice President of AMD and General Manager of China R&D Center, gave a keynote speech at CISIS Conference
Today, on a global scale, virtual reality technology is a hot topic for education, healthcare, virtual social, gaming and entertainment. As a leading technology player in GPU graphics, AMD has always valued this field and is investing in future entertainment experiences. Li Xinrong, AMD's global vice president and general manager of China's R&D center, said: "With the increase of screens and the increase of resolution, users quickly adapt to virtual reality technology used in games and other fields. It is conceivable that billions of sensors are available. At the same time, more and more data will be generated, so the CPU alone can no longer meet the increasing demand. AMD is the only semiconductor company in the industry that can provide high-performance CPU and GPU technology at the same time, not only focusing on providing differentiated technology. At the same time, we also pay special attention to the software business, and ultimately bring the overall solution to the market."
Earlier, AMD unveiled details of its development strategy for the next few years at the Financial Analyst Day in New York, which aims to provide next-generation technology in key areas such as games, immersive platforms and data centers. Improve overall profitability through high-performance, differentiated products. Dr. Lisa Su, President and CEO of AMD, also mentioned at the meeting: "We have found strong, long-term development opportunities in the market segment of high performance computing and visualization. Only AMD can provide technical capabilities for both. We increase our investment in the most promising opportunities, helping our customers to create even greater products, making it impossible to achieve AMD's profitable growth in the future."
As we all know, virtual reality technology gives us a fantastic experience of the immersive experience, while the hardware requirements such as graphics cards are extremely high. For a company with high-performance computing and powerful graphics processing capabilities, AMD's graphics cards have been favored by gamers and Internet cafe owners for many years. In addition, at the analyst meeting held recently, AMD has revealed that the next generation of graphics cards will use the revolutionary high-bandwidth video memory (HBM) technology for the first time, coupled with AMD's unique FreeSync, LiquidVR and 4K technologies, will be the game. Players and Internet cafe owners bring excellent experience and solutions.
At the Computex in Taipei in early June, AMD released the world's first sixth-generation A-series high-performance acceleration processor (APU), code-named "Carrizo," designed using system-on-chip (SoC). It is reported that AMD will release a new generation of graphics card products at the E3 exhibition on June 16th at US Pacific Time, injecting new vitality into the graphics card market. As a semiconductor company that provides both high-performance CPU and GPU technology, AMD's current multi-product line combination boxing strategy is a surprise. In the future, AMD is bound to create a new smart connected world with high-performance computing and superior graphics processing technology.
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