Huazhong Market Analysis
There are nearly 400 dealers of crystal lamps in Huazhong Market, among which there are more than 60 crystal lamps. Brands such as Top, Kaiyuan, Jinda, Aoli, Zhenxiong, Fu Shi, Meixin, and Xinwenxing have outstanding performances. Overall, the Huazhong Crystal Light Market has developed rapidly, but due to the relatively stable development of the home improvement channel, the Huazhong Crystal Light Market is still dominated by engineering channels, and the family decoration needs to be strengthened. It is worth noting that the crystal lamps produced by some small factories, especially the crystal lamps assembled by some merchants themselves, are flooded with the market because of their relatively low price, which brings great impact to the formal manufacturers. Therefore, it is necessary to be good at using the crystal lamp market in Huazhong. The three major elements of brand, quality and service, and strive to popularize the knowledge of crystal lamp consumption, can achieve the purpose of purifying the market first and then occupying the market. Changsha outlines half of the merchants selling crystal lamps
Changsha Nanhu Lighting City ABCD Building, Nanhu Boutique Lighting City, Nanhu Lighting Flooring Supermarket, Mawangdui Lighting City, Wanjiali Lighting City, Hongxing Xiangfu Lighting City and other six professional markets have a total of 175 lighting retailers, including crystal lamps There are 15 of the 96 companies that operate mainly in crystal lamps (including specialty stores), and the crystal lamp stores include Fort Salisbury, Outstin and Olympus. Brands such as Xinwenxing, Wenhang, Schalzburg, Alterstin O, Meixin, Tianfeng, Difeng, Jinda and Nanwei have a good reputation in Changsha.
Business interview
Block high-end customers with specialty stores
Lin Guochun, general manager of Changsha Xinwenxing Lighting
At present, the market of crystal lamps is mixed, and the quality and after-sales service of many manufacturers are not guaranteed. Some merchants themselves are not aware of the characteristics of crystal lamps. Xinwenhang professionally operates crystal lamps, both in terms of product quality and sales service, and strives for professional perfection, so it has won the trust of consumers and the business performance is promising.
However, there are also great risks in operating crystal lamps. First, the capital requirements are high. Secondly, the requirements for operating sites are large, otherwise it is difficult to demonstrate the effect of crystal lamps. Finally, sales and service levels are required to be high and professional. Our new Wenhang lighting has accumulated a lot of personal connections and market reputation, so we can maximize our business advantages. Opening the Outstin Crystal Light Store will face the limitations of a limited consumer base and high prices, but it also has the advantage of clearly promoting and creating a unique high-end brand, which will block high-end consumers and enhance consumer brand loyalty. It also has the advantage of showing the unique cultural charm, product charm and service charm of the top crystal lamps. The development of the future crystal lamp market is definitely the development of branding, popularization and monopoly. Because the entire lighting industry is moving in this direction, crystal lamps are no exception.
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